List Building Mistakes - 3 Costly Mistakes to Always Avoid When Building a List

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When it comes to list building there are certain mistakes that many people make when building their list which prove to be very costly. Below are 3 of the most popular mistakes that you should avoid at all costs.

Giving Away Garbage to Build Your List

This is something which a lot of people do just to get another name and email onto their email list. This is a big mistake because you have to remember that first impressions count for a lot and if you`re giving away low quality information to build your list then this is going to be very very costly to you both in time and money.

If you`re giving away low quality information to build your list then it doesn`t matter how good all of your other marketing is you are going to struggle to see good results.

If you need to then sacrifice a paid product to build your list, believe me, this will certainly pay off further down the road.

Selling too Soon

Most people think that when they start building a list they have to start selling "stuff" as soon as they can so they can start making money. This is a Big mistake. You have to first demonstrate some expertise and also showing that you give a tonne of value away for Free first.

By doing this you are building credibility and trust with your subscribers so when you eventually "sell something" your conversions will be very good.

Trust and credibility are the 2 biggest things you need to work on if you want to be able to sell products to your list successfully.

Using Adswaps

Firstly in case you have not heard of Ad swaps, all they are is you do a swap with another marketer with your email list. You send out a free offer sending traffic to their free offer and they do the same for you. But this is a Big mistake 99% of the time.

I say 99% of the time because most people treat their lists poorly so if you treat your list well it is not a good move to send your subscribers to another persons list where they just get spammed and hammered with offers every single day.

There are exceptions however. If you happen to come across another person that you know treats their list very well then by all means an ad swap could be a good move. But you do need to make sure they are not just going to spam the traffic you send from your list with offer after offer.

If this happens then you will lose a lot of credibility with your list which could of taken you a long time build.

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