Using PPC And Email Marketing In Your Online Business

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When I first started out on the internet, I had no idea of what I was doing, nor did I know how I was going to get sales. So the very first product that I created was a product on "how to make money online". I was selling a course that I didn't even know how to make work for my business.

I started with my cousin and he was clueless also. But nevertheless, I proceeded with this campaign, convinced that I was going to make sales immediately. But the sales never came. I had one of the weirdest products out there. I was selling this ebook package, and as a bonus... I was offering 36 more ebooks.

It was ridiculous, but it's something that I have definitely learned from. And now I know how to put a campaign together, drive website traffic to it, and make it successful. It took me 10 years to get to this point, but 10 years of doing it is much better than going back to work everyday.

If you're wondering what you can do to improve your website's sales and profits, then I think today's lesson will be of much use for you. I want to share with you some internet marketing strategies that you can use in your business - so that you can earn a nice living doing so. Let's take a look at internet marketing strategy number 1:

1) Pay per click

Pay per click advertising (PPC) is a great way to get targeted traffic to your website within hours. This is the fastest way to get traffic online, but it's also the most dangerous way to get traffic - especially if you're not testing and tracking your campaigns. You see even though pay per click can deliver alot of targeted traffic fast, that doesn't necessarily mean that you will make money on your first attempts.

The sad truth is that there are more people losing money with pay per click, than there are people who are making money with pay per click. I personally limit my pay per click advertising to very few clicks because I'm not at all interested in losing money with PPC, but I will take the subscribers that it does give me. Here's another internet marketing strategy that you should do:

2) Email marketing

You will want to go and get an autoresponder so that you can automate your email marketing campaigns. This automation will be a lifesaver for you after you've begun getting traffic to your website. You will want to contact your email list every 3 days, providing them with great content that can improve your subscribers' lives.

This is a simple and easy way to stay in front of your prospects, all while improving your website conversion rates when people come to buy. I think you should stick with the email marketing route, so that you can you can figure out how much each lead is worth to you, and also to build a relationship with your subscribers that will help to boost sales.

Take these 2 internet marketing strategies and use them to make more money in your business today.

Good luck with using these tips to your advantage today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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