10 Secret Tips for Writing Exceptional Newsletters for Your Online Business
- ARTICLES |
Below I have list 10 easy tips to use in order to achieve exceptional results when writing you business newsletter. These 10 secret tips will help craft creative and effective newsletter that will help your business flourish and reap in the rewards.
A business newsletters can be an amazingly success marketing strategy. A newsletter is extremely versatile resource which you can use if you want to up-sell or cross-sell, establish your brand or just upgrade to a larger, targeted niche market. But, you need to keep in mind to achieve these goals, you must create a quality newsletter or ezine.
Newsletters are a perfect tool for businesses on a budget, since television, radio, and print advertising can be a significantly expensive option for many businesses to consider – particularly small businesses. Due to online email technology, publishing a newsletter is an immensely affordable option and surprisingly effective for advertising.
So what is an email newsletter? An email newsletter offer the same benefits of a traditional business newsletter. It is like a short newspaper – but rather then containing town, city or country news – it contains pertinent news related to your business. You can create articles about new products or services, awards, case studies, promotions, specials, discounts, business events, and recent success stories. And if it’s an uneventful month, you can just write articles that can be useful and valuable to your readers and customers.
10 Tips For Publishing an Awesome Newsletter to Attract Massive Website Traffic:
1) Make it ‘scannable’: Most people don’t read online – they scan through articles. Keep this mind when drafting your newsletter. So, in order to keep your readers’ attention. make sure you use easy-to-read bullet points and sub-headings. Reading is physically harder online, so ensure you’re concise. And instead of writing long articles, use links for other content.
2) If your page is too busy, you’ll lose your reader. So Use White space!. Give them an opportunity to absorb useful information by dedicating about 30% of your screen real estate to white space.
3) Don’t forget to make your unsubscribe option easy to find. If it’s obvious, they’ll feel comfortable and can then appreciate the content. To many people, the ease of unsubscribing is an sign of the integrity and trustworthiness of your company.
4) The subject line of an email newsletter is similar to a front-page headline in a newspaper. You need to draw the reader in, so make it enticing and compelling (maybe promise a bonus) but no more than 25 characters so your reader can see all of it before opening the email.
5) You need to use a Title bar. Make the most of the title bar to add visual appeal and establish brand recognition and awareness
6) Add a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your email list grow immensely!
7) Write new valuable and informative news! Your readers won’t contemplate reading about something they already know, so make it news they can use.
8) Make your newsletter personal. For instance, always use your reader’s name and make sure when someone signs up, you get their name. Then use it in the subject line, in the greeting, and anywhere else you can.
9) Get to know your readers’ favorite topics. Find out what your readers are interested in. Do some pro-active research, encourage response and comments. You can use an email marketing solution such as Ezemail which tracks the links your readers click on and keeps a history of their activity.
10) Let your readers get to know you. Let your personality shine through in your writing. Readers are far more likely to become loyal customers if they feel they know you. Always add a bit of you in the newsletter, whether it’s humor, personal information, personal stories, or personal views.
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“7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers” FREE EBOOK
A business newsletters can be an amazingly success marketing strategy. A newsletter is extremely versatile resource which you can use if you want to up-sell or cross-sell, establish your brand or just upgrade to a larger, targeted niche market. But, you need to keep in mind to achieve these goals, you must create a quality newsletter or ezine.
Newsletters are a perfect tool for businesses on a budget, since television, radio, and print advertising can be a significantly expensive option for many businesses to consider – particularly small businesses. Due to online email technology, publishing a newsletter is an immensely affordable option and surprisingly effective for advertising.
So what is an email newsletter? An email newsletter offer the same benefits of a traditional business newsletter. It is like a short newspaper – but rather then containing town, city or country news – it contains pertinent news related to your business. You can create articles about new products or services, awards, case studies, promotions, specials, discounts, business events, and recent success stories. And if it’s an uneventful month, you can just write articles that can be useful and valuable to your readers and customers.
10 Tips For Publishing an Awesome Newsletter to Attract Massive Website Traffic:
1) Make it ‘scannable’: Most people don’t read online – they scan through articles. Keep this mind when drafting your newsletter. So, in order to keep your readers’ attention. make sure you use easy-to-read bullet points and sub-headings. Reading is physically harder online, so ensure you’re concise. And instead of writing long articles, use links for other content.
2) If your page is too busy, you’ll lose your reader. So Use White space!. Give them an opportunity to absorb useful information by dedicating about 30% of your screen real estate to white space.
3) Don’t forget to make your unsubscribe option easy to find. If it’s obvious, they’ll feel comfortable and can then appreciate the content. To many people, the ease of unsubscribing is an sign of the integrity and trustworthiness of your company.
4) The subject line of an email newsletter is similar to a front-page headline in a newspaper. You need to draw the reader in, so make it enticing and compelling (maybe promise a bonus) but no more than 25 characters so your reader can see all of it before opening the email.
5) You need to use a Title bar. Make the most of the title bar to add visual appeal and establish brand recognition and awareness
6) Add a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your email list grow immensely!
7) Write new valuable and informative news! Your readers won’t contemplate reading about something they already know, so make it news they can use.
8) Make your newsletter personal. For instance, always use your reader’s name and make sure when someone signs up, you get their name. Then use it in the subject line, in the greeting, and anywhere else you can.
9) Get to know your readers’ favorite topics. Find out what your readers are interested in. Do some pro-active research, encourage response and comments. You can use an email marketing solution such as Ezemail which tracks the links your readers click on and keeps a history of their activity.
10) Let your readers get to know you. Let your personality shine through in your writing. Readers are far more likely to become loyal customers if they feel they know you. Always add a bit of you in the newsletter, whether it’s humor, personal information, personal stories, or personal views.
Get FREE Ebooks, Guides and Deals Related to Blogging Profits, social media marketing home business options and top affiliate programs
Get Over 16,000 Information Products - Available in 6 Languages Free
“7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers” FREE EBOOK