ReWork Revisited: Forgotten Laws of New Business

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I Review ReWork by Jason Fried and David Heinemeier Hansson of 37 Signals recently and it was REfreshing to RElearn these great ideas (see what I did there? I kill myself with cleverness). A lot of the book is common sense, but the kind that isn't so common. It tests assumptions made by corporations. An example: profitability is more important than growth. One of my favorite people, Tim Ferriss, featured them on his blog when the book first came out.

ReWork is an ancient text by Internet Age standards but it hold up well.

These are my notes from the book:

[Numbers signify page number.]

19 - Don't put too much emphasis on making plans.
20 - Plan for the week, not the year.
23 - Profitability is the goal, not growth.
36 - "Scratch your own itch." Or, solve your own problems.
38 - Actions are the only things that matter - ideas and plans without actions are useless.
43 - "A strong stand attracts super fans."
56 - Start a business - not a startup.
72 - Make the most basic element of your product the best it can be.
77 - Decisions are progress.
83 - Your product/service should not be full of features.
85 - Focus on things that stay constant.
87 - The gear doesn't matter nearly as much as what you can do with it.
90 - Always sell the byproduct.
97 - Create something real ASAP.
105 - Long stretches of alone time with no interruptions are the most productive periods.
112 - Solve problems the easiest way possible, not the most impressive way.
115 - "Momentum fuels motivation."
119 - Don't feel obligated to finish a product if it is taking too much time.
125 - You can estimate the cost of a big project better by breaking it into smaller projects (one week).
128 - When prioritizing a list, the most important thing goes at the top. There cannot be multiple most important items.
130 - Make tiny decisions instead of big ones.
141 - Don't be afraid to step on competitors' toes.
145 - Have LESS features than the competition but do them BETTER.
154 - Say "no" by default.
157 - Companies should stay true to a type of customer, not a customer with constantly changing needs.
159 - Don't act on great ideas right away.
162 - Underpromise and overdeliver.
167 - Don't try to get attention before you're ready for it.
171 - Build an audience
173 - Educating people is more effective and cheaper than advertising.
176 - Share everything you know.
179 - Turn your job into a reality show.
193 - Whenever anyone does anything related to your product it is marketing.
215 - Test assumptions.
251 - Don't make up problems.
253 - Work environments that show respect, autonomy, and responsibility unlock a lot of potential.
263 - Everything is top priority until you actually have to prioritize.
271 - If you're inspired to do something then do it quick because inspiration expires quick.
100-102 - Good Questions to ask yourself about the work you're doing.

For a complete detail of this article just click > Rework Review
#business #forgotten #laws #revisited #rework

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