ReWork Revisited: Forgotten Laws of New Business
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ReWork is an ancient text by Internet Age standards but it hold up well.
These are my notes from the book:
[Numbers signify page number.]
19 - Don't put too much emphasis on making plans.
20 - Plan for the week, not the year.
23 - Profitability is the goal, not growth.
36 - "Scratch your own itch." Or, solve your own problems.
38 - Actions are the only things that matter - ideas and plans without actions are useless.
43 - "A strong stand attracts super fans."
56 - Start a business - not a startup.
72 - Make the most basic element of your product the best it can be.
77 - Decisions are progress.
83 - Your product/service should not be full of features.
85 - Focus on things that stay constant.
87 - The gear doesn't matter nearly as much as what you can do with it.
90 - Always sell the byproduct.
97 - Create something real ASAP.
105 - Long stretches of alone time with no interruptions are the most productive periods.
112 - Solve problems the easiest way possible, not the most impressive way.
115 - "Momentum fuels motivation."
119 - Don't feel obligated to finish a product if it is taking too much time.
125 - You can estimate the cost of a big project better by breaking it into smaller projects (one week).
128 - When prioritizing a list, the most important thing goes at the top. There cannot be multiple most important items.
130 - Make tiny decisions instead of big ones.
141 - Don't be afraid to step on competitors' toes.
145 - Have LESS features than the competition but do them BETTER.
154 - Say "no" by default.
157 - Companies should stay true to a type of customer, not a customer with constantly changing needs.
159 - Don't act on great ideas right away.
162 - Underpromise and overdeliver.
167 - Don't try to get attention before you're ready for it.
171 - Build an audience
173 - Educating people is more effective and cheaper than advertising.
176 - Share everything you know.
179 - Turn your job into a reality show.
193 - Whenever anyone does anything related to your product it is marketing.
215 - Test assumptions.
251 - Don't make up problems.
253 - Work environments that show respect, autonomy, and responsibility unlock a lot of potential.
263 - Everything is top priority until you actually have to prioritize.
271 - If you're inspired to do something then do it quick because inspiration expires quick.
100-102 - Good Questions to ask yourself about the work you're doing.
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