SEM - How Site Navigation Affects Your Page Rank

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Today, the increased use of flash menus, frames, and other navigation aids is at distinct odds with search engine optimization strategies. Unfortunately, most search engine spiders are not capable of following links in frames. In a similar way, flash or javascript menus can easily cause a search engine spider to stop crawling your site. As may be expected, if the spider sees only one page, it may well conclude that your site does not deserve a ranking in the top ten for a specific keyword.

When designing your website, you will have to consider how your viewers will navigate the site, as well as the search engines. Typically, web designers will make an alternate page without frames or other complex data for the search engine to navigate. Fortunately, the spider will still index the page that you want your viewers to see.

Aside from this, it is also crucial to make sure that all of your links work. For the most part, once a search engine spider lands on a broken link, it will stop crawling the site. Even if you have not yet created content for a specific page, you can at least create a page that says the site is under construction. Depending on your preferences, you may simply want to wait and add the links once you have written the content for it. With a little bit of attention to detail, you can make your site easy to navigate for both search engines and human visitors. As may be expected, a simple format will always have the advantage over one that is too elaborate or confusing.

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