9 Ways To Create an Information Product With ZERO Expertise
- ARTICLES |
Will and I have been putting the finishing touches on the book for SelfMadeU (I talked about it's conception in The Birth of a Product) and felt compared to share a section on information product creation with you.
You don't need to be an expert [insert topic/skill/anything] to teach others about [insert topic/skill/anything]. There's another option: you can channel the experts! Compiling the expertise of others has the following benefits:
1. You get to create a product you can sell for a bunch of money without knowing anything about the subject.
2. You can get access to talk with fascinating people that you wouldn't necessarily be able to spend time with otherwise.
3. You can use the following of those experts to help sell your product.
4. You can gain skills and knowledge from some of the smartest people in the field.
5. You can build a product much more quickly by gathering information than producing it all yourself.
6. It's natural to create audio and visual content that sells at a premium to written words.
Pick one (or more) of these nine methods below and make the damn thing!
1. Interview experts. Record the interviews (audio or video) and then transcribe them. You can also hire someone to transcribe them cheaply using a service like Amazon's Mechanical Turk.
2. Buy Private Label Rights (PLR) products and revamp them. These are all products that you can buy, learn from, and then resell.
3. Adapt a successful ebook into another language. Hire a translator and resell that thing! Ebooks are becoming a massive market in the world's most massive market - China.
4. Steal bits of expertise. Go to a site like www.ezinearticles.com and steal bits and pieces from 60 or so articles. This isn't illegal as long as you keep the author's "resources box" at the bottom of the piece.
5. Find popular questions and answer them. Create a questionnaire for your target market asking them about the most frustrating problems they're having.
6. Set up and record a webinar or teleseminar. Remember that video is ideal. Invite two to three experts. If you use GoToMeeting you can allow participants to ask questions. Have the whole thing transcribed and then put it into a format you could sell.
7. Film a seminar. You probably aren't the point of throwing a seminar on your topic yet. However, you could find somebody who is. Then offer to film it and create a product out of what you've made.
8. Screen capture your skills. If there is a skill you have that you can teach people on the computer then record it! You can quickly create a product of you talking your way through any activity on the computer.
9. Create an audio course. In six hours of talking you will speak more than 50,000 words - that's a lot. It takes me six hours to write 8000 words on a good day. The quality may not be the same but the power of speed is most definitely there.
At the end of the day, "everything is a remix", so don't be afraid to give old information new form. It can be of great value to you - and great value to us.
Which of these is most exciting to you? Do you have any ideas that aren't on the list? Post a comment and let us know!
read more on create an info product, just click> create an info product
You don't need to be an expert [insert topic/skill/anything] to teach others about [insert topic/skill/anything]. There's another option: you can channel the experts! Compiling the expertise of others has the following benefits:
1. You get to create a product you can sell for a bunch of money without knowing anything about the subject.
2. You can get access to talk with fascinating people that you wouldn't necessarily be able to spend time with otherwise.
3. You can use the following of those experts to help sell your product.
4. You can gain skills and knowledge from some of the smartest people in the field.
5. You can build a product much more quickly by gathering information than producing it all yourself.
6. It's natural to create audio and visual content that sells at a premium to written words.
Pick one (or more) of these nine methods below and make the damn thing!
1. Interview experts. Record the interviews (audio or video) and then transcribe them. You can also hire someone to transcribe them cheaply using a service like Amazon's Mechanical Turk.
2. Buy Private Label Rights (PLR) products and revamp them. These are all products that you can buy, learn from, and then resell.
3. Adapt a successful ebook into another language. Hire a translator and resell that thing! Ebooks are becoming a massive market in the world's most massive market - China.
4. Steal bits of expertise. Go to a site like www.ezinearticles.com and steal bits and pieces from 60 or so articles. This isn't illegal as long as you keep the author's "resources box" at the bottom of the piece.
5. Find popular questions and answer them. Create a questionnaire for your target market asking them about the most frustrating problems they're having.
6. Set up and record a webinar or teleseminar. Remember that video is ideal. Invite two to three experts. If you use GoToMeeting you can allow participants to ask questions. Have the whole thing transcribed and then put it into a format you could sell.
7. Film a seminar. You probably aren't the point of throwing a seminar on your topic yet. However, you could find somebody who is. Then offer to film it and create a product out of what you've made.
8. Screen capture your skills. If there is a skill you have that you can teach people on the computer then record it! You can quickly create a product of you talking your way through any activity on the computer.
9. Create an audio course. In six hours of talking you will speak more than 50,000 words - that's a lot. It takes me six hours to write 8000 words on a good day. The quality may not be the same but the power of speed is most definitely there.
At the end of the day, "everything is a remix", so don't be afraid to give old information new form. It can be of great value to you - and great value to us.
Which of these is most exciting to you? Do you have any ideas that aren't on the list? Post a comment and let us know!
read more on create an info product, just click> create an info product