Internet Marketing - Using Endorsements
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Are your marketing efforts bringing you the traffic, leads, and sales that you need in order to be successful in your internet business? If not, then you will definitely want to change what you are doing to make your efforts pay off big. Why spend alot of time and money on some techniques that won't make you profitable in the long run?
There's this one marketing strategy that I would like to share with you that is very helpful for closing more sales, all while making you seem like the "go to guy" in your niche. This strategy is the strategy of "endorsements". An endorsement is simply an elaborated testimonial.
Typically endorsements have one of your customer or clients speaking about your products or services, and how you've helped them to solve a problem or achieve a goal. Information about the problem or goal are stated, and it's like a full rant about how you've helped them, and how you can help others.
I've even seen a guy put up a full page ad that was simply an endorsement for this particular marketing consultant's services. The ad copy was good, the length of the ad was good, it was easy to read, it stated the figures that the client received, and it had a strong close at the end. I'm willing to bet that you can do the same thing also.
You could easily run an endorsement ad in the newspapers. I've seen a few realtors do this with great success. This is how they beat out their competition by using little-known strategies like these. Now it isn't enough to just put up an endorsement ad and wait for people to see it. You have to be strategic with it.
First of all, don't start your ad off like an endorsement, and then when you get to the bottom make it sound like a sales pitch. This is something I see alot of people doing also. It's like people get anxious about closing the deal when they get to the end of the ad. Instead, continue to make your endorsement sound like a very good testimonial. It'll even help if you can include the picture of your customer or client in your ad.
Be sure to speak in third person the whole way through. This is something that is very important. Don't start off sounding like a recommendation, and then start talking in first person and making it sound like an ad. I mentioned this above, but it's the truth - and it's something that people make mistakes about all the time.
If you want to have success in your internet business, be sure to use the technique of endorsements. They're very easy to come up with, and you will just need the approval of one of your customers or clients in your business. And while you're doing this, see if you can get testimonials from your other customers or clients as well. This will only make you look more credible.
Take these endorsement advertising tips and put them to use in your online business today.
Good luck with using this technique to improve your sales and profits soon.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
There's this one marketing strategy that I would like to share with you that is very helpful for closing more sales, all while making you seem like the "go to guy" in your niche. This strategy is the strategy of "endorsements". An endorsement is simply an elaborated testimonial.
Typically endorsements have one of your customer or clients speaking about your products or services, and how you've helped them to solve a problem or achieve a goal. Information about the problem or goal are stated, and it's like a full rant about how you've helped them, and how you can help others.
I've even seen a guy put up a full page ad that was simply an endorsement for this particular marketing consultant's services. The ad copy was good, the length of the ad was good, it was easy to read, it stated the figures that the client received, and it had a strong close at the end. I'm willing to bet that you can do the same thing also.
You could easily run an endorsement ad in the newspapers. I've seen a few realtors do this with great success. This is how they beat out their competition by using little-known strategies like these. Now it isn't enough to just put up an endorsement ad and wait for people to see it. You have to be strategic with it.
First of all, don't start your ad off like an endorsement, and then when you get to the bottom make it sound like a sales pitch. This is something I see alot of people doing also. It's like people get anxious about closing the deal when they get to the end of the ad. Instead, continue to make your endorsement sound like a very good testimonial. It'll even help if you can include the picture of your customer or client in your ad.
Be sure to speak in third person the whole way through. This is something that is very important. Don't start off sounding like a recommendation, and then start talking in first person and making it sound like an ad. I mentioned this above, but it's the truth - and it's something that people make mistakes about all the time.
If you want to have success in your internet business, be sure to use the technique of endorsements. They're very easy to come up with, and you will just need the approval of one of your customers or clients in your business. And while you're doing this, see if you can get testimonials from your other customers or clients as well. This will only make you look more credible.
Take these endorsement advertising tips and put them to use in your online business today.
Good luck with using this technique to improve your sales and profits soon.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.