The 2-Step Method For Improving Your Online Sales
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Have you ever heard of the "2-step" technique of advertising? It's simple:
1) Generate a lead
2) Follow up via email
That is the 2-step method in a nutshell, and it can completely turn your business around. Many online business owners love to sell their products in their ads, but you should know that this is the wrong way to go about your advertising. The 2-step technique is much better and is something that you need to be using in your business today - especially if you're struggling.
So if you want to generate a lead, what's the best way to do so? Well, the best way to do so is by offering something for free. You can offer a free report, free ebook, free video, or free MP3 audio to get people to sign up. You will want to send people to your "squeeze page" to sign up for your email newsletter, and allow people to download your freebie also.
A squeeze page is simply a small webpage that you put together that is designed to inspire the opt-in. There are many examples of this online, and you should know that it's easy to find examples all over the internet. With a squeeze, you will simply need a website and an autoresponder to generate the lead, and put them into your email marketing sequence.
This is one of the most fundamental tactics when it comes to lead generation. Generating a lead isn't hard at all. And after you've generated the lead, you will want to follow up on them over and over again until they buy. Internet marketing gurus have stated that it takes around 7 contacts before someone will buy from you via your email newsletter.
This is true in very small niches, but if you're operating in a niche that has a sizable amount of competition... it's more like 20 contacts before you can expect someone to buy from you. No matter the case, continue to follow up on your leads, and continue to add more emails into your autoresponder.
The more you follow up on your leads, the more people will buy over a longer period of time, and the more you can gain your money back from the cost of acquiring some of your very first initial prospects. This is a very important idea to consider. I personally continue to add more emails into my autoresponder everyday - because you never know when someone wants to buy from you. So the longer they're in your funnel, the better, and the more your conversion rates will increase.
Using the 2-step method of marketing online is something that you will want to put to use in your business right away. If you're just leading your visitors to your sales letter page and aren't seeing the sales that you had hoped for, set up a squeeze page and drive your traffic there so that you can get more subscribers. The more subscribers you get, the more money you can expect to make in your business.
Good luck with using these tips to make more money in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
1) Generate a lead
2) Follow up via email
That is the 2-step method in a nutshell, and it can completely turn your business around. Many online business owners love to sell their products in their ads, but you should know that this is the wrong way to go about your advertising. The 2-step technique is much better and is something that you need to be using in your business today - especially if you're struggling.
So if you want to generate a lead, what's the best way to do so? Well, the best way to do so is by offering something for free. You can offer a free report, free ebook, free video, or free MP3 audio to get people to sign up. You will want to send people to your "squeeze page" to sign up for your email newsletter, and allow people to download your freebie also.
A squeeze page is simply a small webpage that you put together that is designed to inspire the opt-in. There are many examples of this online, and you should know that it's easy to find examples all over the internet. With a squeeze, you will simply need a website and an autoresponder to generate the lead, and put them into your email marketing sequence.
This is one of the most fundamental tactics when it comes to lead generation. Generating a lead isn't hard at all. And after you've generated the lead, you will want to follow up on them over and over again until they buy. Internet marketing gurus have stated that it takes around 7 contacts before someone will buy from you via your email newsletter.
This is true in very small niches, but if you're operating in a niche that has a sizable amount of competition... it's more like 20 contacts before you can expect someone to buy from you. No matter the case, continue to follow up on your leads, and continue to add more emails into your autoresponder.
The more you follow up on your leads, the more people will buy over a longer period of time, and the more you can gain your money back from the cost of acquiring some of your very first initial prospects. This is a very important idea to consider. I personally continue to add more emails into my autoresponder everyday - because you never know when someone wants to buy from you. So the longer they're in your funnel, the better, and the more your conversion rates will increase.
Using the 2-step method of marketing online is something that you will want to put to use in your business right away. If you're just leading your visitors to your sales letter page and aren't seeing the sales that you had hoped for, set up a squeeze page and drive your traffic there so that you can get more subscribers. The more subscribers you get, the more money you can expect to make in your business.
Good luck with using these tips to make more money in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.