Internet Marketing - 2 Ways To Test And Track Your Efforts

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On the internet, testing and tracking is very important. If you can test and track your results, you'll gain an understanding of what you need to be doing if you want to make the most money as possible in your business. Sometimes you will have to change things if they aren't bringing in the money that you'd hoped it would, and this is normal. So make testing and tracking an integral part of your online business success.

Now there are many ways to test and track your internet marketing efforts. And in today's lesson, I want to show you what some of those ways are. In fact, let's take a look at the first way that you can test and track your online marketing efforts. Here's tip number 1:

1) Test your sales letter

Sometimes your sales letter will need a little updating. This is especially true if you're not earning the money that you're looking for in your internet business. I would start with the headline. The headline will account for 80% of the success of your sales letter. If people read your headline and aren't convinced that it's worth reading the rest of your letter, they will simple go to another website... never to return to yours.

If your current sales letter is disappointing, change it. Make sure you get your hands on a swipe file so that you can gain an idea or see a model of how thorough your sales letter should be. A swipe file can be found all across the internet. You just have to find one that best matches the sales letter style that you are going for. Here's another tip:

2) Test your offer

They say your offer is "what it's all about". If you currently have a website with a low rate offer, then you shouldn't expect many people to order from you. People want to be convinced that they can benefit tremendously from your product, and if you can't demonstrate that your product is worthwhile, they more than likely won't buy from you.

There are all kinds of ways to test your offer. You can improve the product and make it more pages. You can add more bullet points that describe the features and benefits of your product. You can add more bonuses. You can test changing the "P.S." section of your webpage. Or you can even test putting an opt-in box to subscribe to your email newsletter at the very top of your webpage. For some industries, this is known to increase response.

Testing and track is very important to your online business, and it's something that I can't stress enough. If you want to have alot of success with your online business you should consider using these tactics and start testing and tracking in your business. The first thing you can start off with is your advertising and seeing if you can improve the results and conversions that you're getting from it.

Be sure to take these tips and use them to earn the kind of money that you're looking for in your business today.

Good luck with using these tips now to improve your sales and profits quickly and easily.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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