Email Marketing Tips And Selling To Opt-In Subscribers

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If you listen to all of the gurus of internet marketing, they will tell you that the best way to have success with your own website is by building up your own opt-in email list. And when I say "opt-in", I mean going out and driving new traffic to your website, and encouraging your visitors to sign up for your email newsletter.

Whenever someone chooses to sign up for your email newsletter, they have voluntarily raised their hand and have stated that they want to receive more new information from you. This form of collecting email subscribers is much more desirable than buying an email list from somewhere, and trying to make money from it.

Alot of beginners think that they can "game the system", but the only thing that they will be gaming is their lack of sales and profits - due to an ineffective marketing strategy. If you think you can purchase a list of 300,000 names and try to shortcut your way to success, you will be surprised with a shocker.

The bottom line is that even if you buy a list of 300,000 names, this list isn't targeted. You may get an instant surge of hits to your website, but you will soon see that nobody is buying, and a high rate of people are unsubscribing from you list. Many will also report you for spam, and it can also get your email autoresponder account banned.

Instead of going down this route, stick with generating a list the old fashioned way. Start a website, drive traffic to your website, encourage the opt-in, then follow up on your leads every 3 days via your autoresponder. A good autoresponder service that you can sign up for is "Aweber".

Aweber leads you step by step through the setup process, and is very newbie friendly. Also, they have a blog that gives tips on how to improve your email marketing results in a short period of time. Obviously the more leads you gather, the more likely you are to see success with your email marketing efforts in a short period of time.

After you have set up your email marketing account, and have a few leads coming in on a daily basis, you will want to start creating more new emails everyday. In each email, present your list with short, but very high quality information. You don't want to deliver an article... instead, you want to make it seem like a real email to a friend, and just give advice on how to achieve a goal or solve a problem that your reader's have.

Also, one thing that you don't want to do is to email your list everyday. This is the fastest way to be perceived as a pest. Instead, stick with sending emails every 3 days. This is enough time for them to miss you, and to have them looking for your next email. And it's not too long for someone to forget about you.

If you want to have major success in your online business, you will have to make email marketing a must in your business. And this is especially true when marketing to backend customers. The sooner you start implementing email marketing into your online business, the sooner you will be able to earn more money online simply and easily.

Good luck with using these tips to make more income from your website today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
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