Choosing Domain Name for Online Business

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What is the first thing that a client or a customer will notice when he/she visits your website or even before visiting the website? Is it your business strategy, or your previous success records, or your products, or your company's profile? Nothing will get noticed among all of these. The first thing that gets noticed about any online business is its domain name. So to start an online business which will attract the customers towards it initially you need a simple yet solid domain name which is appealing and easy to remember.

The domain name of any online business is like the entrance to an office. You might lose few deals if your office is located in a shady location. Similarly if your online business has a name that fails to appeal to the client then he/she might get a bad first impression which can ruin a potentially convertible deal. When you think to start an online business your ultimate motive is to attract maximum number of customers or clients to your website. Everyone looking to check the online ticket booking for first time would definitely try because the name is very apt and attracts immediate attention.

Let us have a look at few parameters that will help you to choose a domain name for your commerce when you are ready to start an online business.

• Keep It Simple
Do not use very high profile words which are difficult to interpret by a regular user who is average in understanding English. Don't use short forms for your company names until you are a really big fish in the market.

• Keep It Short
Don't try and explain everything in a domain name. Keep it short and sweet. For e.g. - instead of using long tail domain name use something small and interesting.

• It Should Reflect Your Business
The domain name you choose should tell what you are dealing into otherwise many customers might not even heed to open your website even if it is in first page of Google search.

• Keep It Unique
Uniqueness of website will save your customers from accidently going on to another website which has a similar business and similar domain name. You can add a keyword to make your domain name look unique.

Keeping this few things in mind one can start an online business by having a domain name that will be healthy enough to attract the customers towards your business. It is then up to the content of your website that decides the duration of stay of a customer on a particular website.

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