Why Ezine Ads Are a Quick and Affordable Option to Get Traffic to Your Website
- ARTICLES |
Ezine ads are very cheap strategy to use to get a surge of visitors to your site quickly. In order for this strategy to be effective, you have to advertise in top ezines with an audience that is closely related to your own target market.
The numerous benefit of effective of ezine advertising are:
They are ideal for new marketers and business owners who are on a shoestring budget. Buying ezine ads is much more affordable than banner advertising and achieve much better results.
Your ads are displayed to targeted visitors: You have to ability to reach specific or a targeted audience that is truly interested in the subject of your site. This fact alone, means you will likely boost your conversion rate and more of these visitors will purchase products and services through your affiliate links and banners.
You will probably be able to negotiate price and ad placement. Most ezine publisher will allow you to negotiate price and ad placement, especially if your purchasing ezine ads frequently.
Ezine ads have a long life-span: Old ezines are archived and remain accessible for a long time. This means your ad wiil keep on generating traffic for many weeks or even months after it was posted.
How to sources that will help you to find the top ezines:
The Ezine Directory:
Ezine Search
Use the Search Engines - For instance, search for: newsletter + your product on Google, Yahoo or Bing.
Plan and research your ezine marketing campaign:
If you want to achieve great results with e-zine advertising, you have to do it correctly. Don't just blindly rush and buy ads without knowing what you are doing.
Tips for Buying Ezine Ads:
Display your ads to a highly targeted audience. This is the most crucial element to consider. Conduct a thorough research and subscribe to ezines that closely match your target market. Make sure your audience is extremely interested on your website content.
Advertise only in the best ezines: Research and review your ezine publisher and ensure they offer useful and valuable content. Analyze the ad content ratio. Some ezines are loaded with ads (sometimes up to 80% ) and only have a tiny portion of content. Don't waste your time and money with these ezines.
Find out who is advertising with this ezine. Are they selling similar products or services as you? If the answer is yes, then you probably found a useful and valuable e-zine.
Where are the ads placed? To achieve great results, the best place is just before the "feature articleli>
Does this ezine offer classified- or sponsored ads? Sponsored ads are a bit more expensive, but they extremely effective and worth paying the higher price.
Review the price and ensure it make sense from a financial aspect. Start with cheaper ads. They probably won't give you lots of traffic, but they are great for testing.
After selecting the ezine publisher, you need to write the ads. Below I listed several tips on writing excellent ezine ads:
You need to create unique and original ads to attract visitors and potential clients.
Write attention grabbing headlines. Use compelling and enticing words. Stress the huge benefits of your products and services but don't over do it.
Create some kind of urgency. For instance, mention that your offer is only available for limited time. Also you can offer a free eBook for the first 50 subscribers, so readers respond immediately.
The layout has to be simple and attractive.
Make the ad easy to read, so the text lines should not be longer than 65 characters.
Last, but not least track and analyze the response of your ads. Use this data to tweak your ad accordingly. And then repeat your campaign and analyze your stats again.
Buying ezine ads are cheap strategy to get targeted traffic and can boost your sales. However, you need to ensure you select quality and valuable ezines in order to achieve great results
About the Author
Dania Schwerert is a mom and blogger and the owner of http://www.momebizblog.blogspot.com. This blog offers tons of free quality resources such as articles, ebooks, videos and reviews related to developing a successful online home business. She has many ideas and tips designed for working and work at home moms and dads who have been contemplating creating a home business but don't know how to.
The numerous benefit of effective of ezine advertising are:
They are ideal for new marketers and business owners who are on a shoestring budget. Buying ezine ads is much more affordable than banner advertising and achieve much better results.
Your ads are displayed to targeted visitors: You have to ability to reach specific or a targeted audience that is truly interested in the subject of your site. This fact alone, means you will likely boost your conversion rate and more of these visitors will purchase products and services through your affiliate links and banners.
You will probably be able to negotiate price and ad placement. Most ezine publisher will allow you to negotiate price and ad placement, especially if your purchasing ezine ads frequently.
Ezine ads have a long life-span: Old ezines are archived and remain accessible for a long time. This means your ad wiil keep on generating traffic for many weeks or even months after it was posted.
How to sources that will help you to find the top ezines:
The Ezine Directory:
Ezine Search
Use the Search Engines - For instance, search for: newsletter + your product on Google, Yahoo or Bing.
Plan and research your ezine marketing campaign:
If you want to achieve great results with e-zine advertising, you have to do it correctly. Don't just blindly rush and buy ads without knowing what you are doing.
Tips for Buying Ezine Ads:
Display your ads to a highly targeted audience. This is the most crucial element to consider. Conduct a thorough research and subscribe to ezines that closely match your target market. Make sure your audience is extremely interested on your website content.
Advertise only in the best ezines: Research and review your ezine publisher and ensure they offer useful and valuable content. Analyze the ad content ratio. Some ezines are loaded with ads (sometimes up to 80% ) and only have a tiny portion of content. Don't waste your time and money with these ezines.
Find out who is advertising with this ezine. Are they selling similar products or services as you? If the answer is yes, then you probably found a useful and valuable e-zine.
Where are the ads placed? To achieve great results, the best place is just before the "feature articleli>
Does this ezine offer classified- or sponsored ads? Sponsored ads are a bit more expensive, but they extremely effective and worth paying the higher price.
Review the price and ensure it make sense from a financial aspect. Start with cheaper ads. They probably won't give you lots of traffic, but they are great for testing.
After selecting the ezine publisher, you need to write the ads. Below I listed several tips on writing excellent ezine ads:
You need to create unique and original ads to attract visitors and potential clients.
Write attention grabbing headlines. Use compelling and enticing words. Stress the huge benefits of your products and services but don't over do it.
Create some kind of urgency. For instance, mention that your offer is only available for limited time. Also you can offer a free eBook for the first 50 subscribers, so readers respond immediately.
The layout has to be simple and attractive.
Make the ad easy to read, so the text lines should not be longer than 65 characters.
Last, but not least track and analyze the response of your ads. Use this data to tweak your ad accordingly. And then repeat your campaign and analyze your stats again.
Buying ezine ads are cheap strategy to get targeted traffic and can boost your sales. However, you need to ensure you select quality and valuable ezines in order to achieve great results
About the Author
Dania Schwerert is a mom and blogger and the owner of http://www.momebizblog.blogspot.com. This blog offers tons of free quality resources such as articles, ebooks, videos and reviews related to developing a successful online home business. She has many ideas and tips designed for working and work at home moms and dads who have been contemplating creating a home business but don't know how to.