Google Adwords - The 3 Mistakes Of Many
- ARTICLES |
Many people everyday make alot of mistakes when using Google Adwords. I can remember a period of time myself where I was making all the wrong decisions with my Google Adwords account. I used to spend alot of money, get a few sales, not do any backend marketing, and eventually run my own self out of business due to an inefficient marketing strategy.
If you want to avoid as many mistakes with Google Adwords as possible, you will want to follow the tips and advice here in today's lesson. You should know that these mistakes are common, and even though they may seem like a good idea, they're actually wrought with failure altogether. Here's the first mistake people make with Google Adwords:
1) Advertising "everywhere" with the display or content network
This is one of the most common reasons people fail with Adwords all the time. They see the traffic potential with the display network, and figure that they can get instant sales from all of the "targeted" traffic on this platform. But sadly, this is alot of people's downfall. And it happens everyday.
The truth of the matter is that the display network by default isn't targeted. Sure you may specify some keywords to give the service an idea of where they should place your ads, but you should know that your ad will literally appear all over the place - on non-relevant websites.
If you want to use the display network successfully, you will want to run it like you were advertising on a high traffic website in your niche. What you will want to do is seek out other websites in your niche that are similar to the product that you are selling, and see if these websites are using Google Adsense.
If you see multiple sites where they are hosting Google Adsense ads on their site, insert this website URL in the section of the Adwords account where you specify targeted websites to advertise on. This is the best way to go about doing things. Here's another mistake that people make with Google Adwords.
2) Having a bad landing page
Your landing page is very critical to the success of your Adwords campaign. In fact, the Adwords team actually reviews your website submission, and determines whether or not they should display it on their network. So if you want to make as much money as possible, search through the help pages to see the kind of website that they want you to promote.
Here's the last mistake rookies make:
3) Not tracking their campaign
You should be making sales with your Adwords campaign. If you set your daily advertising budget high, then you should make sure that it's worth it to set a daily budget high like this. It's a good move to set a daily budget instead of a monthly budget, because things are more manageable this way. But nevertheless, you still have to make sure that you track your campaign, and ensure that it's making money for you.
These 3 mistakes when using Google Adwords are things that you will want to fix even before you start advertising. If you can do this, then you will have the greatest chances of success in your business today.
Good luck with using these tips in your internet business now.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
If you want to avoid as many mistakes with Google Adwords as possible, you will want to follow the tips and advice here in today's lesson. You should know that these mistakes are common, and even though they may seem like a good idea, they're actually wrought with failure altogether. Here's the first mistake people make with Google Adwords:
1) Advertising "everywhere" with the display or content network
This is one of the most common reasons people fail with Adwords all the time. They see the traffic potential with the display network, and figure that they can get instant sales from all of the "targeted" traffic on this platform. But sadly, this is alot of people's downfall. And it happens everyday.
The truth of the matter is that the display network by default isn't targeted. Sure you may specify some keywords to give the service an idea of where they should place your ads, but you should know that your ad will literally appear all over the place - on non-relevant websites.
If you want to use the display network successfully, you will want to run it like you were advertising on a high traffic website in your niche. What you will want to do is seek out other websites in your niche that are similar to the product that you are selling, and see if these websites are using Google Adsense.
If you see multiple sites where they are hosting Google Adsense ads on their site, insert this website URL in the section of the Adwords account where you specify targeted websites to advertise on. This is the best way to go about doing things. Here's another mistake that people make with Google Adwords.
2) Having a bad landing page
Your landing page is very critical to the success of your Adwords campaign. In fact, the Adwords team actually reviews your website submission, and determines whether or not they should display it on their network. So if you want to make as much money as possible, search through the help pages to see the kind of website that they want you to promote.
Here's the last mistake rookies make:
3) Not tracking their campaign
You should be making sales with your Adwords campaign. If you set your daily advertising budget high, then you should make sure that it's worth it to set a daily budget high like this. It's a good move to set a daily budget instead of a monthly budget, because things are more manageable this way. But nevertheless, you still have to make sure that you track your campaign, and ensure that it's making money for you.
These 3 mistakes when using Google Adwords are things that you will want to fix even before you start advertising. If you can do this, then you will have the greatest chances of success in your business today.
Good luck with using these tips in your internet business now.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets