Email Marketing Advice For Rookies And Veterans Alike

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Do you know about the perks of doing "opt-in" email marketing? This can be a great way to increase your conversion rates, earn more money, and build a solid business from top to bottom. For everyone who have signed up to your email list, they have asked to be put on there, and most will stay subscribed to your list if you provide them with great information and content.

You will want to do opt-in email marketing for a number of reasons. The first reason is that your spam complaints will be incredibly low - if none at all. This is dramatically different from spamming because the people on your list have raised their hand and asked to receive emails from you.

If you can build up a large email list from scratch (50,000 or more), you can expect to see recurring sales coming in on a daily basis. Now building a list this large really fast will take some time - especially if you're only doing free marketing. Now if you're doing paid advertising, this can accelerate the process - but it will cost you a bit of money to do so.

You have to make it a point to decide which business model is best for you. Do you want to stick with free marketing and earn 100% profits on each sale? Or you do want to spend money on advertising, get alot of customers, and do backend marketing with these customers? With the paid advertising route, you will have to decide if it's worth it to go negative on every customer you get.

No matter what you decide, you will have to employ as many strategies as possible. One of the first things that you should do is to have an opt-in form on all pages of your website. This way, no matter where your website visitor goes on your website, they will still have the opportunity to sign up to your email newsletter - no matter where they go.

This is a great way to increase your conversion rates. If you sell a product or are making money from Google Adsense, you can easily increase your income by getting more and more returning traffic to your site. The more returning traffic you get, and the more your income will boost.

When it comes to driving people back to your site, you don't want to be pushy... and desperate. Email your list every 4 days, and include very useful information, then send them over to your sales letter page, or your website page where there is alot of content on them - along with appropriate amounts of Google Adsense ads.

You want to stick with emailing every 4 days because you don't want to be perceived as a pest. People really don't want to see you in their email inbox everyday. Give them some room and allow them to miss you a bit. This is the best rule of thumb to keep in mind when it comes to email frequency.

Take these email marketing tips and use them to have the success that you're looking for in your internet business. They work, and you should start implementing them now.

Good luck with using these email marketing tips in your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
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