The number 1 principle that is crucial to generating traffic from Pinterest
- ARTICLES |
I want to reiterate that finding success on Pinterest is about...
So to become a master at marketing your business on Pinterest, you need to present the lifestyle your brand promotes.
Firstly, I want to highlight that no other social network has such a strong visual lifestyle focus, so a great idea would be to give your customers and potential customers an in depth view into the personality of you and your business, in a creative visual way.
Have you guessed it? The number 1 principle that is crucial to generating traffic from Pinterest, centers around...
Therefore you will need to learn how to show off your best visual content. If you don't have any visual content created yet and you are serious about getting the most traffic from Pinterest for your business, you are going to have to learn how to create some.
Creating great visual content can be so fast and easy to do and I will show you some quick and creative time saving tricks using FREE software available to everyone.
Many people find it difficult to think of or create visual content for products and services that are not particularly visual offerings...
The answer could be sitting right under your nose...
Use the images from your daily blog posts!
Social media marketing is all about creating visual content and Pinterest is no different, in fact it's focus is visual content more than Facebook and Twitter, therefore creating visual content is of the utmost importance to your success!
If your not blogging to promote your business everyday, you are missing out in the number one way to generate traffic for your home based business and you can find out why here.
If your not creating images for your daily blog posts and your social network presence, you are probably losing a large percentage of your traffic as soon as someone lands on your post or status update.
How to decide what pinboards you will create for your business?
Choose the topics other people are already creating pinboards for, that are most relevant to your business, try to think of the keywords you know from experience that people are searching for that are relevant to your business.
Create a pinboard of photos of your happy past and present customers. Ask customers to send you a photograph and write a short testimonial and pin them to a board.
You want to engage with your fans in a way that encourages them to believe and react positively to your visions, engage back and even share your content with their friends and family, which will eventually lead to conversions.
Success will follow if you can find creative ways to visually showcase how your products could benefit your target audience, which in turn will bring traffic to your website.
To illustrate how you can be creative with posting images on Pinterest for your business, I will use an example of a home based business owner selling personal development products.
Instead of posting a board with pictures of the actual personal development product DVD's, the business could feature a pin board of daily inspirational quotes that are inscribed upon photographs that are relevant to the quote.
As with all your marketing efforts, it is very important to measure the results of your time invested. (Be sure to look out for my future blog post where I will cover this in great detail)
When it comes to creating great visual content that users will actively engage with and share generating the maximum amount of traffic for your business, here are my top tips...
1] Write a message on top of each of your images
As I have already mentioned, Pinterest is a very visually focused social network and therefore, most people will not view your image description unless they click on it first.
So writing a message on to each of your images, will allow you to get your message across to them without the need for them to even click on your image first.
If you write a catchy message that grabs their attention, you could increase your traffic ten fold.
Always include your logo or website name on each of your images
If your images become viral or even shared a few times, having your company logo or website name on the image is an extra opportunity to promote your business in a very discrete way.
Include a call to action in the description to share or repin your images
As with all your marketing efforts, it is very important to include a call to action and Pinterest is no different.
If someone takes the time to click on an image and read the description, you want to be sure you have included a short, sharp and clear call to action so that you are telling the potential customer what to do next.
This could be a simple as telling them to click on the link to view more detailed information on your website or you may direct them to repin your image and share it with their friends on Twitter or Facebook.
Apparently the optimal length of an image description is 250 characters
Too little text on your descriptions and people won't have enough information in order to arise their curiosity to make them take action on your call to action.
Likewise too much information on your descriptions and you could put them off reading them at all as it may seem too time consuming.
Research has suggested that the optimal length of your image description is just 250 characters, that is just less than two times the length of a SMS or Twitter update, so get creative with your limited space and this must include your link and call to action!
Label your images appropriately on your website
If you have installed a Pinterest 'Pin It' button on your website or blog which you should do, you want to try and make sure each of your images are labeled correctly.
The reason being that if users take the time to pin your content but cannot be bothered to write a description which will mostly be the case, your beautifully creative image will not have a beautifully creative description to match it.
So by taking an extra 10 seconds to label your images when you upload them will make all the difference to your Pinterest marketing efforts.
In my next blog post I be teaching you 7 simple tips to master getting traffic to your Pinterest content.
If you would like to join our email list so that you receive our internet marketing tips for home based businesses delivered directly to your inbox, please send a blank email by clicking on this link and you will immediately be added to our list.
Are you looking to earn an income online while working from home, OR maybe you are struggling with your current home based business?
Check out the number one home based business in the industry with step by step training from some of the leading internet marketing experts in the world, better still you make 100% commissions, for more information click here!
Welcome to our blog...
We are known simply as Joe & Clare, a couple dedicated to helping you promote your home based business on the internet so that you can achieve financial freedom as soon as possible and start living a life of freedom.
We do not claim to be internet marketing guru's...
Clare and I are simply teaching others what we have learned from the business promotional system and training provided by some of the leading internet marketing experts in the world.
We like to learn new online strategies for generating traffic for our business, breaking them down into an easy to understand process that you can pick up in a matter of minutes and begin brining in new traffic for your business.
Do you want to accelerate your success from your home based business and become financially free much faster?
If so we recommend you take years off your journey to achieving financial freedom and learn from our mentors using the same business promotional system and internet marketing traning that we are currently using...
For more information then click on this link to start by watching a video that will explain how you can utilize this business promotional system and training to generate massive income from your home based business.
When you watch the video right now, you are going to be blown away by how simple this system is...
And you are going to love it
So follow these three simple steps below:
1] - Click on this link
2] - Input your email address and click submit
3] - Watch the video and decide to take action!
| "defining how your products or services fit into the lifestyles of your target audience" |
Firstly, I want to highlight that no other social network has such a strong visual lifestyle focus, so a great idea would be to give your customers and potential customers an in depth view into the personality of you and your business, in a creative visual way.
Have you guessed it? The number 1 principle that is crucial to generating traffic from Pinterest, centers around...
| The importance of creating eye catching visual content that motivates, touches emotions or inspires people's imagination... |
Therefore you will need to learn how to show off your best visual content. If you don't have any visual content created yet and you are serious about getting the most traffic from Pinterest for your business, you are going to have to learn how to create some.
Creating great visual content can be so fast and easy to do and I will show you some quick and creative time saving tricks using FREE software available to everyone.
Many people find it difficult to think of or create visual content for products and services that are not particularly visual offerings...
The answer could be sitting right under your nose...
Use the images from your daily blog posts!
Social media marketing is all about creating visual content and Pinterest is no different, in fact it's focus is visual content more than Facebook and Twitter, therefore creating visual content is of the utmost importance to your success!
If your not blogging to promote your business everyday, you are missing out in the number one way to generate traffic for your home based business and you can find out why here.
If your not creating images for your daily blog posts and your social network presence, you are probably losing a large percentage of your traffic as soon as someone lands on your post or status update.
How to decide what pinboards you will create for your business?
Choose the topics other people are already creating pinboards for, that are most relevant to your business, try to think of the keywords you know from experience that people are searching for that are relevant to your business.
Create a pinboard of photos of your happy past and present customers. Ask customers to send you a photograph and write a short testimonial and pin them to a board.
You want to engage with your fans in a way that encourages them to believe and react positively to your visions, engage back and even share your content with their friends and family, which will eventually lead to conversions.
Success will follow if you can find creative ways to visually showcase how your products could benefit your target audience, which in turn will bring traffic to your website.
To illustrate how you can be creative with posting images on Pinterest for your business, I will use an example of a home based business owner selling personal development products.
Instead of posting a board with pictures of the actual personal development product DVD's, the business could feature a pin board of daily inspirational quotes that are inscribed upon photographs that are relevant to the quote.
As with all your marketing efforts, it is very important to measure the results of your time invested. (Be sure to look out for my future blog post where I will cover this in great detail)
When it comes to creating great visual content that users will actively engage with and share generating the maximum amount of traffic for your business, here are my top tips...
1] Write a message on top of each of your images
As I have already mentioned, Pinterest is a very visually focused social network and therefore, most people will not view your image description unless they click on it first.
So writing a message on to each of your images, will allow you to get your message across to them without the need for them to even click on your image first.
If you write a catchy message that grabs their attention, you could increase your traffic ten fold.
Always include your logo or website name on each of your images
If your images become viral or even shared a few times, having your company logo or website name on the image is an extra opportunity to promote your business in a very discrete way.
Include a call to action in the description to share or repin your images
As with all your marketing efforts, it is very important to include a call to action and Pinterest is no different.
If someone takes the time to click on an image and read the description, you want to be sure you have included a short, sharp and clear call to action so that you are telling the potential customer what to do next.
This could be a simple as telling them to click on the link to view more detailed information on your website or you may direct them to repin your image and share it with their friends on Twitter or Facebook.
Apparently the optimal length of an image description is 250 characters
Too little text on your descriptions and people won't have enough information in order to arise their curiosity to make them take action on your call to action.
Likewise too much information on your descriptions and you could put them off reading them at all as it may seem too time consuming.
Research has suggested that the optimal length of your image description is just 250 characters, that is just less than two times the length of a SMS or Twitter update, so get creative with your limited space and this must include your link and call to action!
Label your images appropriately on your website
If you have installed a Pinterest 'Pin It' button on your website or blog which you should do, you want to try and make sure each of your images are labeled correctly.
The reason being that if users take the time to pin your content but cannot be bothered to write a description which will mostly be the case, your beautifully creative image will not have a beautifully creative description to match it.
So by taking an extra 10 seconds to label your images when you upload them will make all the difference to your Pinterest marketing efforts.
In my next blog post I be teaching you 7 simple tips to master getting traffic to your Pinterest content.
If you would like to join our email list so that you receive our internet marketing tips for home based businesses delivered directly to your inbox, please send a blank email by clicking on this link and you will immediately be added to our list.
Are you looking to earn an income online while working from home, OR maybe you are struggling with your current home based business?
Check out the number one home based business in the industry with step by step training from some of the leading internet marketing experts in the world, better still you make 100% commissions, for more information click here!
Welcome to our blog...
We are known simply as Joe & Clare, a couple dedicated to helping you promote your home based business on the internet so that you can achieve financial freedom as soon as possible and start living a life of freedom.
We do not claim to be internet marketing guru's...
Clare and I are simply teaching others what we have learned from the business promotional system and training provided by some of the leading internet marketing experts in the world.
We like to learn new online strategies for generating traffic for our business, breaking them down into an easy to understand process that you can pick up in a matter of minutes and begin brining in new traffic for your business.
Do you want to accelerate your success from your home based business and become financially free much faster?
If so we recommend you take years off your journey to achieving financial freedom and learn from our mentors using the same business promotional system and internet marketing traning that we are currently using...
For more information then click on this link to start by watching a video that will explain how you can utilize this business promotional system and training to generate massive income from your home based business.
When you watch the video right now, you are going to be blown away by how simple this system is...
And you are going to love it
So follow these three simple steps below:
1] - Click on this link
2] - Input your email address and click submit
3] - Watch the video and decide to take action!