Video Creation Tips - The Ins and Outs of Creating Streaming Video For Marketing Your Business

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With the popularity of YouTube growing at a fast pace, there are more and more people trying to create streaming video for various purposes. Some people use videos as a tool for promoting their businesses, while others upload videos on third party websites to share information or get instant recognition. With streaming videos on wildlife, politics, events, sex, search engine optimization, travel, etc uploaded over the internet by individuals, it seems like journalism has got a new lease of life. The question is how do you create streaming video?

There are two important aspects that you need to consider while creating a streaming video. The first aspect is the video file format and the most common formats used over the internet include Real Media, Windows Media, MPEG, MPEG-4, Quicktime, and Adobe Flash (SWF). Each of the video formats has its own pros and cons but the most widely accepted formats are MPEG-4 and Windows Media.

The second important aspect is the streaming method. There are basically two ways of viewing videos - by downloading them to your computer and through streaming media. It is known as streaming media because the video file is sent to a user in a constant streaming pattern. The biggest advantage is that there is no waiting time vis-a-vis the download a video option.

A streaming video is downloaded from specialized streaming servers. These servers can be your own server or a third party server that you can buy from an ISP. Once you have the server, the best way to create streaming video is by using HTTP streaming.

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