Internet Marketing And Advertising Strategies
- ARTICLES |
If there’s anything that is true when it comes to marketing and advertising online, it’s that you should never try to sell anything in your ad. Your ad should simply be a medium for getting prospects interested, and gathering their contact information. If your ad isn’t geared towards doing this, then you are doing something wrong.
You see if you try to sell something via your ad, you don’t even have enough room to give a full sales presentation for your prospects. The BEST that you can do is to run a full page magazine ad, but even so still… this is just not enough room to sell something. I came across a 4-page full page ad that this guy was using to sell his kickboxing course.
I know for a fact that he hired a copywriter to write the ad, and by the style and content of the ad, I could tell who wrote the ad for this guy. The person who wrote the ad is by a master copywriter named John Carlton. I’ll keep this brief, but you should know that if you need any advanced copywriting done; seeing this guy is something that you will definitely want to do.
Anyway, in all of your ads and marketing pieces, before your prospect lands onto your web page, you should be selling them on the benefits of clicking through to learn what it is that you have to offer. So the first step is to get them interested, and the second step is to lead them to your website where they can learn more information.
Now once they arrive at your web page, you have 2 options. You can either have a long sales letter or description page and sell your product directly, or… put up a free offer and entice your readers to subscribe to your email newsletter. This should be your option if you plan on selling a product that is relatively priced kind of high.
You could offer a free ebook, a free report, a free MP3 audio, a free video, or even a free consultation. It doesn’t matter. When you get your prospect’s contact information, you’re in a position to sell to these people over and over again. This is something that I love about generating a lead first.
But if you’re selling a relatively low priced product, honestly, you don’t have to generate a lead. Simply put up a sales letter page detailing what you have to offer, and just drive alot of traffic to it. If you’re selling a $20 product, you could be earning a nice $600 a month if you get 1 sale per day. If you get 2 sales per day, that’s $1,200 - and so on. Both strategies work well, so you will want to test them out in your internet business.
I’ve been marketing on the internet long enough to know that you will need alot of sales to remain competitive. I mean you should be focused on getting lots of backend sales so that you can earn more profits, and really start to see the profits coming into your business. This is something that is really easy.
Take these online marketing tips and use them to have the success in your business that you are looking for.
Good luck with marketing your products online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
You see if you try to sell something via your ad, you don’t even have enough room to give a full sales presentation for your prospects. The BEST that you can do is to run a full page magazine ad, but even so still… this is just not enough room to sell something. I came across a 4-page full page ad that this guy was using to sell his kickboxing course.
I know for a fact that he hired a copywriter to write the ad, and by the style and content of the ad, I could tell who wrote the ad for this guy. The person who wrote the ad is by a master copywriter named John Carlton. I’ll keep this brief, but you should know that if you need any advanced copywriting done; seeing this guy is something that you will definitely want to do.
Anyway, in all of your ads and marketing pieces, before your prospect lands onto your web page, you should be selling them on the benefits of clicking through to learn what it is that you have to offer. So the first step is to get them interested, and the second step is to lead them to your website where they can learn more information.
Now once they arrive at your web page, you have 2 options. You can either have a long sales letter or description page and sell your product directly, or… put up a free offer and entice your readers to subscribe to your email newsletter. This should be your option if you plan on selling a product that is relatively priced kind of high.
You could offer a free ebook, a free report, a free MP3 audio, a free video, or even a free consultation. It doesn’t matter. When you get your prospect’s contact information, you’re in a position to sell to these people over and over again. This is something that I love about generating a lead first.
But if you’re selling a relatively low priced product, honestly, you don’t have to generate a lead. Simply put up a sales letter page detailing what you have to offer, and just drive alot of traffic to it. If you’re selling a $20 product, you could be earning a nice $600 a month if you get 1 sale per day. If you get 2 sales per day, that’s $1,200 - and so on. Both strategies work well, so you will want to test them out in your internet business.
I’ve been marketing on the internet long enough to know that you will need alot of sales to remain competitive. I mean you should be focused on getting lots of backend sales so that you can earn more profits, and really start to see the profits coming into your business. This is something that is really easy.
Take these online marketing tips and use them to have the success in your business that you are looking for.
Good luck with marketing your products online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets