Facebook Tips - Coming Face to Face With Customers
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I posted this article on blogger 2/27/2013. I hope you enjoy and find it helpful!
Dania
www.momsebizblog.blogspot.com
Communicating effectively with customers and sending the correct message to the appropriate people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.
For ages, in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was for the most part one way from the marketer to the reader. But, the trend of this inequality of voice was stopped with the Internet and other developments in the Internet.
The Internet and a Massive Change in Media
The Internet introduced an enormous change in the science and practice of mass communication and the components of marketing itself. But much before common users could take control of the content on the Internet, the way we see it today, there was a time when content creation was the advantageof the "techies" those well-versed in HTML programming and web scripting languages. However, with the creation of services, like blogs and social media and networking sites, the power of mass communication changed and every day folks or common user gained an advantage on the Internet.
Facebook - Number One in Social Media Phenomenon
Facebook has 500 million users worldwide, and the numbers growing steeply consistently, Facebook is emerging as one of the strongest mediums, with users getting totally involved in creating more and more content on the website. At any given point in time, millions of conversations take place, with precious customer-related information seeping through each of these, in the most natural way.
Customer Views... Really
Even before the first television commerical or a newspaper advertisement goes live, any company serious about its brand devotes a significant amount of effort and money on gathering information and insight into what their customers truly want and how they choose to achieve those needs. A large sum of money is invested on brand research that explores the awareness levels of the brand versus the competition.
This information can be eaisly accessed freely floating on a social networking platform, such as Facebook. All the pertinent answers that a brand may need seek are hidden in the conversations occurring through wall comments, photographs, tags, fan pages, and numerous sourceses through the same platform of Facebook.
All of this data is first hand, with credible comments and responses.
Coming Face to Face With Customers
Users on Facebook form fan pages and groups devoted to their interests and form conversations related to subjects and brands of their interests. Here are some ways a new age brand manager can keep a tab and also boost his brand on Facebook.
Conduct a Brand search on Facebook - To do a search on Facebook with the phrases related to your brand or that of your competition reveals results that include customers associating with the brand and numerous conversatons, fan pages, where the brand features. Reviewing these discussion can reveal the responses and comments of the customers about your brand.
Creating a Fan page: If you are confident that your brand has the ability of drawing positive response and attracting fans, it is time you develop a fan page for your brand and watch users "liking" the page and enroll for the same. The fan page is an exceptional option to directly engage with customers and create a strong relationship.
Create branded applications: Applications can be created in many different formats - from entertaining games with your brand to useful resources associated to your product.
Facebook has an endless amount of possibilities to reach out to customers, And all of this can be achieved at minimal cost with maximum results. But while doing all of this as a marketer, don't forget that the customer and you are on a level playing field, with both having equal opportunity to express views. The customer is free to share his positive as well as negative views and experiences about your brand, which can influence other customers monitoring your brand carefully.
This is where you need devoted efforts of experts who understand the dynamics of the medium, which is very different from what conventional media marketers are usually accostumed to. Facebook can build a personal bond with your customers. It becomes immensely crucial for you to know how this medium and discussion should be handled.
Get more information here for the best Facebook training available online:
Dania
www.momsebizblog.blogspot.com