Online Content Marketing Secrets Revealed

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Online Content Marketing Secrets Revealed

People do not like to be sold, but they certainly like to buy. And that is the money making magic behind the idea of online content marketing. By top with value first (versus a sales pitch) - you are giving people a chance to buy.

Let's start at the beginning. What is the internet, specifically? Take away all of the fluff and bells and whistles and we find the internet is just a depository of information. An enormous library of information or a huge phone book. To access the information people sit down and truly kind in a search phrase or a question. In other words, the internet runs on search and produces a result when people are actively searching. The objective of on-line content marketing is to get our content to rank on search so it can be found.

While the rules are constantly altering, today all the major search engines tend to favor websites, blogs and video websites that have a lot of people posting comments, sharing and "buzzing" about the content. As more and more people engage in the content, the higher the content will rank or be displayed in search.

Another factor in getting your online content marketing efforts notices is to get other websites and blog to link back to your content. Backlinks are, in a sense, a vote of confidence that your content is worth inviting people to take a look at. The best combination then is to focus on getting a lot of backlinks and also a lot of social media engagement and participation. In the both cases, great content is the key.

Stop pitching and start sharing. Lead with value first and ask for the sale later. Remember, people do not be sold something - but the certainly like to buy. Lead with value and people will flock to your cash register.

Online Content Marketing Utilizing Social Media

You have a product, service or business opportunity for sale. And we have to assume your offer solves some type of problem people are having or in some way brings value to their lives. These are the advantages of your offer. So find the pain people are in and use tools to discover how they search for a "pain reliever" when in pain. Then simply concentrate your online content marketing efforts to address the discomfort.

Think of your articles, blog posts and videos like offering a lot of product choice choices at the shop. Not everybody likes the color blue - so you also want to offer a yellow, black and orange option.

Likewise, not every one seeking a business opportunity is focuses solely on making more money. Some people are motivated by having more free time to spend with family and friends. Others are looking for recognition or to be able to feel like they are contributing to society in some way. So to get more attention - you need to present your offer to all of these people for all of these various reasons.

Actively participating on social media websites like Facebook, Twitter and Google+ is an excellent strategy to attract people who might be interested in your content because, by nature, we are most comfortable making decisions based on social proof. Meaning we actually do not want to make a mistake and risk losing our money or risk looking foolish - so we will often make our decision immediately after seeing a number of other people have also first made the decision. So get people talking about you and their experience working with you and you'll be amazed at the final results.

Another fantastic technique is to offer useful info, free of charge, on all of the social media websites. This enables people to share this information for the people on their lists which make them look great. By giving them "ownership" of this wonderful content, you are helping them provide value to their audience and it is truly a win-win scenario.

Online Content Marketing - Top quality versus Quantity

Over the years there has been a trend to reward top quality internet web sites with larger ranking on the search engines and really penalize or completely de-index what is commonly referred to as "thin" websites with very little (if any) content apart from a sales pitch. That is why you don't find too many one page websites ranking high on the SERPS. Due to the fact "thin" content simply is not effective today. You must offer value that keeps people on the page and keeps guests engaged in the content.

Fantastic Content Defined

Excellent content is something that offers value to your website visitors. Tips, tricks, inside secrets and even something of entertainment value. Anything and everything that does not crassly sell. Think problem, solution. How can you grow to be a problem solver?

Here are a few techniques to keep in mind when planning out your new online content marketing campaign:

Prevention is more challenging to sell than discomfort relief. People will do most anything to avoid or eliminate discomfort when they are in pain. The key is to use various only research tools to find exactly and specifically what people are looking for when in the market for your type of product, service or business opportunity. What challenge are they having and how can you help solve that challenge for them?

Research what people want and provide exactly what they are looking for. This means you may have to present your content in a number of ways. For example, some people may want to earn more money in order to buy more toys while others are driven more toward feeling of security by saving money. Two distinct motivators, so you'd create two distinct on-line content marketing campaigns.

Most important, be relatable. Avoid industry jargon. Avoid trying to make you content too polished and professional unless you know this is critical to your target market. It is often better to write to one person than it is to write to a "target market" because when it comes correct down to it - people like to do business with people they have come to understand, like and trust. Relationships are what fuel the most lucrative business.

You should also embrace the notion of "the buyer is always right" because bad news and bad press travels really fast online. If someone asks for refund after the refund period has expired - it is often best to issue a refund to avoid any negative press. Keep your consumers happy and satisfied and do whatever is possible to avoid conflict.

Think problem, solution. Lead with value. Stop selling and start sharing. These are all very profitable online content marketing campaign that works.

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