Making Your Internet Marketing Efforts Pay Off For You
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When it comes to internet marketing, it's important that you don't get wrapped up in the thought of "working hard". If anything, you should be working "smart". And working smarter and smarter day after day. Think about something for a second.
If you're working hard day after day but your stats and efforts don't amount to much, then what sense does it make to continue to work hard everyday if your sales aren't producing the way you want them to?
If you're getting 5 leads a day to your email newsletter, and you decide that you want to work even harder and double your efforts... why would you keep doing it if you're still only getting 5 leads per day? You could lessen your advertising and marketing efforts, and use that now "free time" to relax and let the business run itself everyday.
This is something that I learned a long time ago. I wanted to boost my business but I didn't know the right way to go about doing so. I started off with free marketing, and it got me some decent results in the beginning. But as I continued to do free marketing, the same results that I got in the beginning were the same results that I got 5 months later - even after all of the hard work that I had put into creating new content and marketing my website like crazy.
So something had to change. I realized that I would need to do some paid advertising if I wanted to see some impressive results right away. Now there are alot of ways to do paid advertising, and I want you to know that you don't have to just be stuck on one. I find that some of the most effective advertising come from low cost services.
For example, you could use pay per click advertising (PPC) in your business. You can sign up for sites such as Google Adwords or Bing Ads to get your site noticed immediately. You can start small with your campaign (around $100) just to test things out and get the hang of pay per click advertising. This is what I recommend anyway.
You could also advertise on high traffic blogs and high traffic websites in your niche. They aren't hard to do. Now because they are high traffic, and more than likely have visitors who interact with them everyday because it's a popular site, you may have to pay a pretty penny to advertise on these marketing mediums.
But sometimes it can pay off - especially if you have a high priced product that you are promoting. I bring advertising up because it's certainly a great way to work smarter rather than working harder - even though it will cost you some money to implement. Don't be afraid to spend a little money in your online business. It can pay off big sometimes.
The whole point of this lesson is to educate you on what you should be doing to see some better results in your business. Free marketing definitely does work, but can take you a long time to see alot of results - especially if you're in a small niche. But if you're in a small niche, that probably means that you have little-to-no competition, so you could spend very little for advertising, and still get a ton of traffic to your site. So keep this in mind.
Good luck with marketing your website online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
If you're working hard day after day but your stats and efforts don't amount to much, then what sense does it make to continue to work hard everyday if your sales aren't producing the way you want them to?
If you're getting 5 leads a day to your email newsletter, and you decide that you want to work even harder and double your efforts... why would you keep doing it if you're still only getting 5 leads per day? You could lessen your advertising and marketing efforts, and use that now "free time" to relax and let the business run itself everyday.
This is something that I learned a long time ago. I wanted to boost my business but I didn't know the right way to go about doing so. I started off with free marketing, and it got me some decent results in the beginning. But as I continued to do free marketing, the same results that I got in the beginning were the same results that I got 5 months later - even after all of the hard work that I had put into creating new content and marketing my website like crazy.
So something had to change. I realized that I would need to do some paid advertising if I wanted to see some impressive results right away. Now there are alot of ways to do paid advertising, and I want you to know that you don't have to just be stuck on one. I find that some of the most effective advertising come from low cost services.
For example, you could use pay per click advertising (PPC) in your business. You can sign up for sites such as Google Adwords or Bing Ads to get your site noticed immediately. You can start small with your campaign (around $100) just to test things out and get the hang of pay per click advertising. This is what I recommend anyway.
You could also advertise on high traffic blogs and high traffic websites in your niche. They aren't hard to do. Now because they are high traffic, and more than likely have visitors who interact with them everyday because it's a popular site, you may have to pay a pretty penny to advertise on these marketing mediums.
But sometimes it can pay off - especially if you have a high priced product that you are promoting. I bring advertising up because it's certainly a great way to work smarter rather than working harder - even though it will cost you some money to implement. Don't be afraid to spend a little money in your online business. It can pay off big sometimes.
The whole point of this lesson is to educate you on what you should be doing to see some better results in your business. Free marketing definitely does work, but can take you a long time to see alot of results - especially if you're in a small niche. But if you're in a small niche, that probably means that you have little-to-no competition, so you could spend very little for advertising, and still get a ton of traffic to your site. So keep this in mind.
Good luck with marketing your website online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com