2 Headline Traits That All Of Your Advertising Should Have
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All winning headlines have successful traits in common. Your headline should be able to make the reader want to read the rest of your ad and if it can't, then it's not doing its job. A great tip for writing headlines is the "so what" test. After you write your headline, look at it and ask "so what?" If you have a compelling reason to continue to read the ad, then you know that it's doing its job.
In this article, we will take a look at some ways to write highly-effective headlines so that you can get the most from your ads. Here's one characteristic that your headline should have:
1) Stop ability
When you write your ad, whether it's an ad in the newspaper, magazine ad, or even online - it should be able to make the reader stop. It should be so enticing that it makes the reader want to stop and learn more. This is the first job of your headline, and if it doesn't do this job, then it's time to revise it.
If your headline doesn't have "stop ability", then more than likely they will turn the page never to see your ad again. You want your headline to be able to capture your reader. You want your reader to fully understand what your headline means - and preferably immediately once they read it.
If your headline starts with a question, then you want your reader to fully understand your idea and be able to find out more about it. If your headline can deliver stop ability to your readers, then more likely your headline will success. Here's another attribute your headlines should have.
2) Instantly gets it
You want your reader to immediately get what your saying. You want your reader to suspend logical thinking for a moment and instantly comprehend and understand what your headline means for them. You see your prospect is a busy person, so they don't have all day to understand and comprehend what you're trying to tell them. So it's your job to make them understand and to bring clarity as soon as possible.
A headline like this has the ability to interrupt whatever the reader was previously thinking about and focus his thought to your ad. And preferably, you want to shift the reader's focus to something that is important to their health and well-being - a topic that your ad should be related to.
To do this, you have to fully understand your target market and know the needs and wants of your intended prospects. Your headline should be based around a deeply-held held want that they have and should be something that you can offer them.
If your headline can do these two things, then you are in good standing. More than likely if your prospect can "instantly get" what you're trying to tell them, they will respond favorably towards your ad. Keep these tips in mind when creating the headline for your next ad. They are sure to pay off big for you.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
In this article, we will take a look at some ways to write highly-effective headlines so that you can get the most from your ads. Here's one characteristic that your headline should have:
1) Stop ability
When you write your ad, whether it's an ad in the newspaper, magazine ad, or even online - it should be able to make the reader stop. It should be so enticing that it makes the reader want to stop and learn more. This is the first job of your headline, and if it doesn't do this job, then it's time to revise it.
If your headline doesn't have "stop ability", then more than likely they will turn the page never to see your ad again. You want your headline to be able to capture your reader. You want your reader to fully understand what your headline means - and preferably immediately once they read it.
If your headline starts with a question, then you want your reader to fully understand your idea and be able to find out more about it. If your headline can deliver stop ability to your readers, then more likely your headline will success. Here's another attribute your headlines should have.
2) Instantly gets it
You want your reader to immediately get what your saying. You want your reader to suspend logical thinking for a moment and instantly comprehend and understand what your headline means for them. You see your prospect is a busy person, so they don't have all day to understand and comprehend what you're trying to tell them. So it's your job to make them understand and to bring clarity as soon as possible.
A headline like this has the ability to interrupt whatever the reader was previously thinking about and focus his thought to your ad. And preferably, you want to shift the reader's focus to something that is important to their health and well-being - a topic that your ad should be related to.
To do this, you have to fully understand your target market and know the needs and wants of your intended prospects. Your headline should be based around a deeply-held held want that they have and should be something that you can offer them.
If your headline can do these two things, then you are in good standing. More than likely if your prospect can "instantly get" what you're trying to tell them, they will respond favorably towards your ad. Keep these tips in mind when creating the headline for your next ad. They are sure to pay off big for you.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com