3 Ways To Boost The Effectiveness Of Your Email Marketing Campaigns
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With a good mailing list, you can make a nice income. Even if your email list conversion rate is small, with a huge list, this can result in alot of revenue. But some people just don't know how to get the most from their list. Sure you may have heard that "the money is in the list", but when you try to implement opt-in email marketing yourself, you achieve dismal results - even with a sizable list. So what's the problem?
If you're doing opt-in email marketing as your primary way of selling products and you're still losing money when you know you should be in the profit zone, then there's only 1 possible explanation for it. You're not doing all the things that you should be doing in order to make your campaigns profitable.
You probably just jumped right on in and figured that since the average conversion rate for websites is 1-2%, if I sell using an opt-in list and follow-up on my prospects everyday, then my conversion rate should be way higher than this. Well, this is not necessarily true.
Your reasoning is somewhat sound but if you're sales are flat, then that means something isn't working, right? All kinds of things could be working against you. You have people filling in bogus email addresses, your messages could be ending up in the spam folder, you could be emailing your prospects every single day - and they are just tired of seeing your name in their inbox - so they just ignore or delete your message.
All of these are issues that all email marketers face, and are legit reasons for your campaigns not being as profitable as they could be.
But if you're looking for guidance, and need help on making your email campaigns profitable, then you have landed on the right article. Because I'm going to show you 3 tips for improving the effectiveness of your campaigns - for those subscribers who want to hear from you. Here's tip number 1:
TIP #1: Build trust amongst your subscribers
To build trust, tell your subscribers who you are and what your story is, and why this is important for them. Simply launching an email list and delivering tips and techniques will get you some sales - but it won't produce the phenomenal conversion rates that you crave. And if you can get subscribers to know who you are before they join your list, then this is even better.
You can do this by writing articles, posting videos on Youtube, and joining forums and sharing your expertise. This way they can view you as an expert of some sort even before they join your list - so they know you have good and relevant information to share. Getting subscribers via advertising is fine, but be aware that these people will have no knowledge of who you are - so this is why you have to introduce yourself and build trust as much as possible. Here's tip number 2.
TIP #2: Make your sales page as descriptive as possible
Your subscribers want to believe in what you say about your product, but a so-so sales letter simply won't do the trick. In fact, the more valuable information you share in your newsletter, the more they want to see and hear about in your products - and you can only tell them about your product's features and benefits through your sales letter.
Research your market well and talk about all of the problems that they're facing in their life right now - and how your product can help fix it. This will go a long way in further building trust in you and your products, and to boost your conversion rates. Here's tip #3:
3) Offer discounts only for subscribers that's not available for the outside world
Everyone loves a deal, and when you can offer a discount to your subscribers, it makes them feel special. This is and old "cave man" selling technique that still works today. What you want to do is every few months have a "subscriber discount sale" and inform your subscribers that they can get your product or a few of your products at a discount - for only the next 24 hours. This inspires a flurry of excitement, and if your list is large enough, can result in a spur sales quickly for you.
These techniques are simple, but are proven ways to increase your opt-in list profits. Be sure to start using them as soon as possible.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
If you're doing opt-in email marketing as your primary way of selling products and you're still losing money when you know you should be in the profit zone, then there's only 1 possible explanation for it. You're not doing all the things that you should be doing in order to make your campaigns profitable.
You probably just jumped right on in and figured that since the average conversion rate for websites is 1-2%, if I sell using an opt-in list and follow-up on my prospects everyday, then my conversion rate should be way higher than this. Well, this is not necessarily true.
Your reasoning is somewhat sound but if you're sales are flat, then that means something isn't working, right? All kinds of things could be working against you. You have people filling in bogus email addresses, your messages could be ending up in the spam folder, you could be emailing your prospects every single day - and they are just tired of seeing your name in their inbox - so they just ignore or delete your message.
All of these are issues that all email marketers face, and are legit reasons for your campaigns not being as profitable as they could be.
But if you're looking for guidance, and need help on making your email campaigns profitable, then you have landed on the right article. Because I'm going to show you 3 tips for improving the effectiveness of your campaigns - for those subscribers who want to hear from you. Here's tip number 1:
TIP #1: Build trust amongst your subscribers
To build trust, tell your subscribers who you are and what your story is, and why this is important for them. Simply launching an email list and delivering tips and techniques will get you some sales - but it won't produce the phenomenal conversion rates that you crave. And if you can get subscribers to know who you are before they join your list, then this is even better.
You can do this by writing articles, posting videos on Youtube, and joining forums and sharing your expertise. This way they can view you as an expert of some sort even before they join your list - so they know you have good and relevant information to share. Getting subscribers via advertising is fine, but be aware that these people will have no knowledge of who you are - so this is why you have to introduce yourself and build trust as much as possible. Here's tip number 2.
TIP #2: Make your sales page as descriptive as possible
Your subscribers want to believe in what you say about your product, but a so-so sales letter simply won't do the trick. In fact, the more valuable information you share in your newsletter, the more they want to see and hear about in your products - and you can only tell them about your product's features and benefits through your sales letter.
Research your market well and talk about all of the problems that they're facing in their life right now - and how your product can help fix it. This will go a long way in further building trust in you and your products, and to boost your conversion rates. Here's tip #3:
3) Offer discounts only for subscribers that's not available for the outside world
Everyone loves a deal, and when you can offer a discount to your subscribers, it makes them feel special. This is and old "cave man" selling technique that still works today. What you want to do is every few months have a "subscriber discount sale" and inform your subscribers that they can get your product or a few of your products at a discount - for only the next 24 hours. This inspires a flurry of excitement, and if your list is large enough, can result in a spur sales quickly for you.
These techniques are simple, but are proven ways to increase your opt-in list profits. Be sure to start using them as soon as possible.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com