Email Marketing Subject Lines And Getting Your Messages Open & Read
- ARTICLES |
When it comes to email marketing, perhaps the most important thing about your message is the subject. And it only makes sense right? What good is the message if your subscriber doesn't even open your emails? It would be a waste of an email, and the cause of low conversion rates from your opt-in list.
To really get the most from your emails, keep your subject lines short. You want to provide just enough information to have them wanting to learn more. Even though it should be short, it should also summarize what your email is all about. This is essential in capturing the interest of your subscribers and wanting them to read more.
And if you think this is too much work to be doing for all of your emails, then you should re-adjust your attitude towards it. Marketing in general is hard work, and most lazy marketers don't profit. It is an absolute necessity that your emails get open and read.
You should know that alot of your email marketing efforts are doomed by default even before they reach your prospects inbox. Some of your messages go to the spam folder. Some people enter false email addresses. Some people will need to confirm their subscription to your newsletter, and simply forget to do so. And some people receive so many emails on a daily basis that yours gets lost in the clutter.
All of this activity accounts for about 25-30% of your list. So every time you send an email, 25-30% of your prospects won't receive it. How do you feel about this? This is why for every email that does reach a valid prospect, it's pertinent that you try your best to get them to open your email.
For most prospects, you only have a few seconds to convince them to open your email, so it's important to peak their curiosity as soon as possible. One of the best ways of doing this is by using "trigger words" or "trigger phrases" that gets them hooked, and keeps them hooked while reading your message.
Some of the best words and phrases that you can use are "how to", "secrets", "strategies", "free", "tips", and "why". The "why" trigger word is an excellent way to start off an email that ends with a question mark.
For example, if you are in the offline marketing niche sending marketing tips to business owners, one of your emails could start off as "Why doesn't advertising matter so much?"
This could be the basis of a core message that suggests that all of the money that they spend every month on advertising is useful if they don't implement backend marketing in their business. You could back this statement up by saying that 80% of all business's profits come off of backend sales - recurring sales from current customers. So all of their time and effort should be geared towards getting more sales from them.
The question format is effect because is makes them wonder - even if it's for only a second. They can't control this wonder, and the best thing that they can do to try and control it is to saying something like, "so what?"
This is a question that you should be asking yourself anyway when you create your subject line, because if it can't pass the "so what" test, then it probably won't be very effective when you send it out.
If your subject line can pass the "so what" test, then you have given your reader a very legitimate reason for opening your email - and this is what you want to do every time. It's nice to give prospects an emotional reason to open your emails, but if you can give them a logical reason to open your emails, then you will succeed in getting your messages read almost 90% of the time.
All of these subject line tips will work to help give you the best conversion rate as possible. You've probably heard that "the money is in the list", but a list that doesn't open your emails won't make you alot of money. Be sure to keep these subject line tips in mind before you write your next email.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
To really get the most from your emails, keep your subject lines short. You want to provide just enough information to have them wanting to learn more. Even though it should be short, it should also summarize what your email is all about. This is essential in capturing the interest of your subscribers and wanting them to read more.
And if you think this is too much work to be doing for all of your emails, then you should re-adjust your attitude towards it. Marketing in general is hard work, and most lazy marketers don't profit. It is an absolute necessity that your emails get open and read.
You should know that alot of your email marketing efforts are doomed by default even before they reach your prospects inbox. Some of your messages go to the spam folder. Some people enter false email addresses. Some people will need to confirm their subscription to your newsletter, and simply forget to do so. And some people receive so many emails on a daily basis that yours gets lost in the clutter.
All of this activity accounts for about 25-30% of your list. So every time you send an email, 25-30% of your prospects won't receive it. How do you feel about this? This is why for every email that does reach a valid prospect, it's pertinent that you try your best to get them to open your email.
For most prospects, you only have a few seconds to convince them to open your email, so it's important to peak their curiosity as soon as possible. One of the best ways of doing this is by using "trigger words" or "trigger phrases" that gets them hooked, and keeps them hooked while reading your message.
Some of the best words and phrases that you can use are "how to", "secrets", "strategies", "free", "tips", and "why". The "why" trigger word is an excellent way to start off an email that ends with a question mark.
For example, if you are in the offline marketing niche sending marketing tips to business owners, one of your emails could start off as "Why doesn't advertising matter so much?"
This could be the basis of a core message that suggests that all of the money that they spend every month on advertising is useful if they don't implement backend marketing in their business. You could back this statement up by saying that 80% of all business's profits come off of backend sales - recurring sales from current customers. So all of their time and effort should be geared towards getting more sales from them.
The question format is effect because is makes them wonder - even if it's for only a second. They can't control this wonder, and the best thing that they can do to try and control it is to saying something like, "so what?"
This is a question that you should be asking yourself anyway when you create your subject line, because if it can't pass the "so what" test, then it probably won't be very effective when you send it out.
If your subject line can pass the "so what" test, then you have given your reader a very legitimate reason for opening your email - and this is what you want to do every time. It's nice to give prospects an emotional reason to open your emails, but if you can give them a logical reason to open your emails, then you will succeed in getting your messages read almost 90% of the time.
All of these subject line tips will work to help give you the best conversion rate as possible. You've probably heard that "the money is in the list", but a list that doesn't open your emails won't make you alot of money. Be sure to keep these subject line tips in mind before you write your next email.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com