5 Tips For Marketing Effectively With Business Cards
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Business cards are a great way to get new customers and secure joint venture deals with your business. However if your card doesn't follow the 5 tips outlined in this article, then chances are you're marketing them ineffectively.
In this article, you'll learn 5 great ways to market via business cards so that you can gain new customers for very little cost of marketing. Here's the first tip:
1) Put an offer on it
Your contact information is standard, but you should also include a free offer of some sort so that you can gain a new lead in your marketing funnel.
You could offer a free sample of your product, or a free report of some sort, or a free kit or package with helpful tips and information.
If you can have a free offer on your card, then you will give your prospects a great reason to contact and do business with you. Here's another great tip:
2) Have more than 1 mode of contact
As I stated above, your contact information is standard, but along with your phone number and address, have other ways for prospects to contact you. You can include your email address, your website information, and even your fax number.
Not everybody wants to contact you via phone, so include others means of contacting you so that you can maximize your response. You want to give your prospects a way of contacting you that is the most convenient for them. Here's another great tip:
3) Use the back of the card
Almost everybody when they get a business card they check the back of it. And what do they see? Nothing. Not a thing. However since now you know better, this is the perfect spot to place testimonials from customers at.
If you have testimonials from current customers, include them on the back of your business card so that new prospects can see that they should do business with you. This is a great way to demonstrate your expertise and prove your credibility all in one fell-swoop.
4) Give your business card to your customers
This works awesome for gaining new customers. Every time you contact your customers on a monthly basis, include a free business card and inspire them to share it with others. This is a great way to get referrals, and when they hand your card to their friends, they'll also say something great about you.
To make this tip even more effective, you can include an incentive for passing your business card around.
You can write up your free offer on the back of your card, and have a place for your customers to initial it so that you know how a new customer was referred to you. When the new customer hands you the card, you'll know who referred them via the initials, and you can send out your customer a free gift.
It's easy, and is a very effective way to get new customers for little to no costs. Here's the last great way to market via business cards.
5) Handout your business cards at functions
If you're at a business function and someone asks you what you do for a living, hand out your business card. If you implement all of the 4 strategies before this one, they'll know instantly that you are someone that they should be doing business with. And even if someone isn't your best kind of prospect, hand it out anyway - they might know someone who is.
Be sure to have your business card on you at all times. You never know when you'll come into contact with someone who could use your products or services. Use these 5 tips to market your business cards to their utmost capability.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
In this article, you'll learn 5 great ways to market via business cards so that you can gain new customers for very little cost of marketing. Here's the first tip:
1) Put an offer on it
Your contact information is standard, but you should also include a free offer of some sort so that you can gain a new lead in your marketing funnel.
You could offer a free sample of your product, or a free report of some sort, or a free kit or package with helpful tips and information.
If you can have a free offer on your card, then you will give your prospects a great reason to contact and do business with you. Here's another great tip:
2) Have more than 1 mode of contact
As I stated above, your contact information is standard, but along with your phone number and address, have other ways for prospects to contact you. You can include your email address, your website information, and even your fax number.
Not everybody wants to contact you via phone, so include others means of contacting you so that you can maximize your response. You want to give your prospects a way of contacting you that is the most convenient for them. Here's another great tip:
3) Use the back of the card
Almost everybody when they get a business card they check the back of it. And what do they see? Nothing. Not a thing. However since now you know better, this is the perfect spot to place testimonials from customers at.
If you have testimonials from current customers, include them on the back of your business card so that new prospects can see that they should do business with you. This is a great way to demonstrate your expertise and prove your credibility all in one fell-swoop.
4) Give your business card to your customers
This works awesome for gaining new customers. Every time you contact your customers on a monthly basis, include a free business card and inspire them to share it with others. This is a great way to get referrals, and when they hand your card to their friends, they'll also say something great about you.
To make this tip even more effective, you can include an incentive for passing your business card around.
You can write up your free offer on the back of your card, and have a place for your customers to initial it so that you know how a new customer was referred to you. When the new customer hands you the card, you'll know who referred them via the initials, and you can send out your customer a free gift.
It's easy, and is a very effective way to get new customers for little to no costs. Here's the last great way to market via business cards.
5) Handout your business cards at functions
If you're at a business function and someone asks you what you do for a living, hand out your business card. If you implement all of the 4 strategies before this one, they'll know instantly that you are someone that they should be doing business with. And even if someone isn't your best kind of prospect, hand it out anyway - they might know someone who is.
Be sure to have your business card on you at all times. You never know when you'll come into contact with someone who could use your products or services. Use these 5 tips to market your business cards to their utmost capability.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com