Little-Known Tips For Getting Your Direct Mail Letters Open
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Getting your direct mail letters open can be a challenge, especially if you're not doing it the way that I suggest that you send out your letters in this article. The first step is getting it delivered, and this can be a challenge in and of itself.
This may sound, and if it does, let's really sit and think about if for a second. 20%-30% of all bulk mails gets thrown out by the post office everyday - simply because the mailman's mail sack gets full. When his sack is full and is over piled, which mail do you think he is going to throw out first? That's right, bulk mail.
So if you're currently mailing via bulk mail, then you should reconsider what you're doing. Sending letters via bulk mail will only get your mail in the trash. If you go through alot to get the best mailing list - don't blow it by sending out your letters via bulk mail.
Instead, use a real live stamp and send using first class mail. You shouldn't use mailing labels or postage indicia. All of this tells the mailman that it is junk mail and this is not message that you want to send.
By using a real live stamp and mailing first class or higher, you will have the best chance of getting it delivered, and getting it opened. I say that you will have the best chance because when someone is taking a look at their mail for the day, you want to stand out as something that looks personal - and the more personal your mail looks, the more likely that it will get opened by your recipient.
Never mail out self-mailers and brochures. Most people just toss these out without a second thought about it. When sending out your mail, you need something that will get their immediate attention. And the best way to do that is a mail-piece that looks like a personal letter.
When you send something out that looks like a personal letter, you give yourself the ultimate advantage when it comes to direct mail marketing: an intimate, and personalized conversation.
What you have to remember is that only 1 person will read your letter. It won't be announced or broadcasted around the world - so this is an important point to remember. And because it will be read by one person, you should write in plurals even if it's going out to thousands of people. You want to write your letter like you were writing to a friend about the benefits and features of your product or service.
You want to start with a good headline. Your prospects will decide whether or not they should continue reading based upon your headline so keep this in mind. You want a strong attention getting headline that points out a problem that they are going through and how reading this letter can help them to solve it.
If you're letter can do this 1 simple thing, then you will have successfully got your letter delivered, opened, and read. And these should be some of the first goals of your direct mail projects. Good luck on your direct mail campaigns.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
This may sound, and if it does, let's really sit and think about if for a second. 20%-30% of all bulk mails gets thrown out by the post office everyday - simply because the mailman's mail sack gets full. When his sack is full and is over piled, which mail do you think he is going to throw out first? That's right, bulk mail.
So if you're currently mailing via bulk mail, then you should reconsider what you're doing. Sending letters via bulk mail will only get your mail in the trash. If you go through alot to get the best mailing list - don't blow it by sending out your letters via bulk mail.
Instead, use a real live stamp and send using first class mail. You shouldn't use mailing labels or postage indicia. All of this tells the mailman that it is junk mail and this is not message that you want to send.
By using a real live stamp and mailing first class or higher, you will have the best chance of getting it delivered, and getting it opened. I say that you will have the best chance because when someone is taking a look at their mail for the day, you want to stand out as something that looks personal - and the more personal your mail looks, the more likely that it will get opened by your recipient.
Never mail out self-mailers and brochures. Most people just toss these out without a second thought about it. When sending out your mail, you need something that will get their immediate attention. And the best way to do that is a mail-piece that looks like a personal letter.
When you send something out that looks like a personal letter, you give yourself the ultimate advantage when it comes to direct mail marketing: an intimate, and personalized conversation.
What you have to remember is that only 1 person will read your letter. It won't be announced or broadcasted around the world - so this is an important point to remember. And because it will be read by one person, you should write in plurals even if it's going out to thousands of people. You want to write your letter like you were writing to a friend about the benefits and features of your product or service.
You want to start with a good headline. Your prospects will decide whether or not they should continue reading based upon your headline so keep this in mind. You want a strong attention getting headline that points out a problem that they are going through and how reading this letter can help them to solve it.
If you're letter can do this 1 simple thing, then you will have successfully got your letter delivered, opened, and read. And these should be some of the first goals of your direct mail projects. Good luck on your direct mail campaigns.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com