How To Make Your Sales Letter Work To Bring In Sales
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Everyday people get bombarded with sales messages so what is it that will separate you from the pack? Your sales letter has to do the job of showing what's in it for your prospects all while positioning your product as the obvious choice to choose. In this article, we will take a look at some of the things that you can do to make your product stand out and to get more sales from your sales letter.
Your letter should strive to touch on the emotions of your prospect. Everyone is motivated by something simple. It is these emotions that you want to touch on to get your prospect to respond to your offer. Fear is an emotion that is not so often used in sales letters - but it's something that you should start using today. Fear and scarcity go hand in hand when selling your products, so you will want to keep this in mind.
People hold more value in the loss of something than something that they will gain. For example, which would motivate you more to the respond over the following choice of headlines: "Get out of debt" or "How to avoid from going bankrupt". I would choose the latter headline since bankruptcy can destroy a person's credit and reek havoc on a person's finance.
You have to do the same thing. It's already well-known that people are motivated by a few simple factors in life. These factors include: love, money, fear, appearance, popularity, happiness, fun, and time freedom. This isn't an exhaustive list, but it's enough to know that these are things that you should be targeting in your sales letter.
Your sales letter has to do the job of letting your prospect see what it is that they're missing out on by not taking you up on your offer. You should equate your product with bliss. You need to position your product as if they can't live without what it is that you're offering them.
One way to do this is by showing them the benefits. You should make a list of benefits and features that your product has and display them in your letter. The place where you want to list these benefits and features is in the bullet points. Your bullet points are where you will tell your prospect about your product. Your bullet points should be mini headlines that further explain what your prospect will get from doing business with you.
Speaking of headlines, the headline of your sales letter should be astonishingly good. You only a few moments to capture your reader's attention with your headline, so it's important that you put your biggest benefit there to compel them to read more.
Your headline can make or break your sales letter, so it's best to put your best foot forward here. You headline makes up about 80% of the success of your sales letter, so if you're prospect isn't intrigued by what you've written here, you're dead in the water.
To write a great sales letter, you will want to keep these tips in mind.
Good luck with writing your next sales letter.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
Your letter should strive to touch on the emotions of your prospect. Everyone is motivated by something simple. It is these emotions that you want to touch on to get your prospect to respond to your offer. Fear is an emotion that is not so often used in sales letters - but it's something that you should start using today. Fear and scarcity go hand in hand when selling your products, so you will want to keep this in mind.
People hold more value in the loss of something than something that they will gain. For example, which would motivate you more to the respond over the following choice of headlines: "Get out of debt" or "How to avoid from going bankrupt". I would choose the latter headline since bankruptcy can destroy a person's credit and reek havoc on a person's finance.
You have to do the same thing. It's already well-known that people are motivated by a few simple factors in life. These factors include: love, money, fear, appearance, popularity, happiness, fun, and time freedom. This isn't an exhaustive list, but it's enough to know that these are things that you should be targeting in your sales letter.
Your sales letter has to do the job of letting your prospect see what it is that they're missing out on by not taking you up on your offer. You should equate your product with bliss. You need to position your product as if they can't live without what it is that you're offering them.
One way to do this is by showing them the benefits. You should make a list of benefits and features that your product has and display them in your letter. The place where you want to list these benefits and features is in the bullet points. Your bullet points are where you will tell your prospect about your product. Your bullet points should be mini headlines that further explain what your prospect will get from doing business with you.
Speaking of headlines, the headline of your sales letter should be astonishingly good. You only a few moments to capture your reader's attention with your headline, so it's important that you put your biggest benefit there to compel them to read more.
Your headline can make or break your sales letter, so it's best to put your best foot forward here. You headline makes up about 80% of the success of your sales letter, so if you're prospect isn't intrigued by what you've written here, you're dead in the water.
To write a great sales letter, you will want to keep these tips in mind.
Good luck with writing your next sales letter.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com