2 Tips For Making Your Email Marketing Campaigns Profitable
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With a large mailing list, you can make alot of money. You've always heard the experts say that "the money is in the list" - and this is absolutely true. But just because you have a list, it doesn't mean that you will automatically make money. You have to have a responsive list, and this is what this article will teach you how to create.
If you're currently doing email marketing and aren't satisfied with the results that you are getting, then it's probably because you aren't doing all of the things necessary to make your list profitable. If you think your creativity will allow you to get super-responsive conversion rates, then think again.
Even though the average conversion rate for an opt-in list is around 1-2%, it doesn't automatically mean that you will make money from your list. There are little-known factors that you have to consider when mailing to your list that you have to keep in mind. Here is the first factor that you have to keep in mind when emailing to your opt-in list.
1) Building trust
You have to building trust with your subscriber base. One great way to do that is to introduce yourself to all new subscribers that join your list. In your very first email, introduce yourself and tell them your story. If you're story is compelling enough, it will more than likely resonate with your subscribers as they will know what you're talking about.
Simply starting off your email series with tips is an effective way to build a relationship with your prospects. Building a list this way works, but it won't work to give you the incredible conversion rates that you desire. What you want to do is get your subscribers to view you as an expert - someone they can rely on to give great advice about things.
When you build trust with your subscribers, you let them know that you are their for them. In each of your subsequent emails to your subscribers, you will want to give them a bit of yourself in each email. Let them in on your daily life and share stories with them. This the fastest way to build a fan base of loyal subscribers.
2) Have a good offer
Your offer can make or break your email campaign. And to do this, you want your sales page to be as descriptive as possible. Offer a ton of bonuses to your subscribers and make it available at a good price. Your sales letter page should again tell your story and let them know about the pains and struggles that you went through related to your niche.
To have an effective sales page, you will want to research your target market well. You will want to list the problems your prospects are facing and the goals that they want to achieve so that you can build a strong bond with your audience. Having a strong offer is critical to your email marketing campaign, so you will want to keep these tips in mind.
These 2 tips for maximizing your email response rates work if you do them. You will have to go back and modify your campaign in order for them to work for you - but it will be well worth it. Good luck with your email marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
If you're currently doing email marketing and aren't satisfied with the results that you are getting, then it's probably because you aren't doing all of the things necessary to make your list profitable. If you think your creativity will allow you to get super-responsive conversion rates, then think again.
Even though the average conversion rate for an opt-in list is around 1-2%, it doesn't automatically mean that you will make money from your list. There are little-known factors that you have to consider when mailing to your list that you have to keep in mind. Here is the first factor that you have to keep in mind when emailing to your opt-in list.
1) Building trust
You have to building trust with your subscriber base. One great way to do that is to introduce yourself to all new subscribers that join your list. In your very first email, introduce yourself and tell them your story. If you're story is compelling enough, it will more than likely resonate with your subscribers as they will know what you're talking about.
Simply starting off your email series with tips is an effective way to build a relationship with your prospects. Building a list this way works, but it won't work to give you the incredible conversion rates that you desire. What you want to do is get your subscribers to view you as an expert - someone they can rely on to give great advice about things.
When you build trust with your subscribers, you let them know that you are their for them. In each of your subsequent emails to your subscribers, you will want to give them a bit of yourself in each email. Let them in on your daily life and share stories with them. This the fastest way to build a fan base of loyal subscribers.
2) Have a good offer
Your offer can make or break your email campaign. And to do this, you want your sales page to be as descriptive as possible. Offer a ton of bonuses to your subscribers and make it available at a good price. Your sales letter page should again tell your story and let them know about the pains and struggles that you went through related to your niche.
To have an effective sales page, you will want to research your target market well. You will want to list the problems your prospects are facing and the goals that they want to achieve so that you can build a strong bond with your audience. Having a strong offer is critical to your email marketing campaign, so you will want to keep these tips in mind.
These 2 tips for maximizing your email response rates work if you do them. You will have to go back and modify your campaign in order for them to work for you - but it will be well worth it. Good luck with your email marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com