Ebook Marketing Tips - 3 Pitfalls That Can Lead You to Ebook Marketing Failure
- ARTICLES |
1. Not Knowing Your Market
If you have not carried out a survey before your eBook marketing strategy implementation, you are entering the market with a product for which you have not defined a market. Do not make the mistake of assuming that an intuitive understanding of the market will allow you to make a success of your project. Lacunae may exist but is there a customer need for your information?
2. Fighting On Price
If you decide to compete on the basis of pricing, you run the risk of being considered low on offering by a demanding audience. eBook marketing can include an introductory offer. this invites the audience to get a preview of the book and purchase it at a discounted rate.
3. Lack Of Awareness Of Your Competition
What is your competition offering in the market? Lack of awareness of what the competition is doing is a danger. You must know the innovations they are introducing; the involvement they are garnering from the audience comes in the way of objectively defining your course of action.
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