Marketing Tips - 3 Ways To Get Referrals That Doesn't Fail
- ARTICLES |
To generate referrals from your customers, you have to go above and beyond to do so. Your customer service and etiquette as a business owner has to be so good that people voluntarily refer you on their own. And to do that, you need be making your customers enthusiastic fans about your business.
In this article, we will take a look at some of the ways that you can generate referrals from your existing customers so that you can get customers for free. Generating referrals is an excellent way to lower your customer acquisition cost all while getting customers for free, so it's a good way to do business. Let's take a look at the first way to generate referrals in your business.
1) Give something away for free
When you give something away for free to your customers without expecting anything in return, you set yourself up for alot of gratitude from your customers. Not everyone voluntarily gives things away to their customers for free, so you will be someone who stands out in their mind as a person who wants to help them accomplish their goals.
When you give things away for free, you instill trust in your customers. They feel as if you're really looking for them and people grow loyal to businesses such as these. By being helpful with your knowledge and expertise, people will go out of their way to refer you to others. So start giving things away now for the better so that you can get new referrals.
2) Make it easy to refer people
You want to make it as easy as possible for people to refer you others. One such way of doing this is to include a short blurb about referring others to you in all of your correspondence. If you have a website, include the blurb on your website. If you communicate by email, include a short blurb via email. If you fax things regularly, include the short blurb by fax. All of these methods are great ways to get people to refer others to you.
For example, you can put together an information filled pack with helpful tips and ideas on a topic related to your business. Tell your customers that you will give them this free information pack if they refer someone to you. You could place this offer anywhere as I mentioned above to get alot of exposure to you. This is a great way to get referrals as you're offering an incentive for doing so.
3) Use seminars
You can use free seminars on topics related to your business to get people to refer others to you. What you want to do is put together a free seminar and invite your customers. Tell them that they can bring along guests and have them reserve their seats in advance. At the seminar itself, you will want to dish out helpful information and hand out your business card to every person there - customers included.
You will want to make your seminar as enticing as possible so that you can get alot of people to attend. This is an excellent way to get new business and is something that you should start doing today.
All of these tips for getting new referrals work if you do them. Be sure to start using them today so that you can start getting more referrals tomorrow. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
In this article, we will take a look at some of the ways that you can generate referrals from your existing customers so that you can get customers for free. Generating referrals is an excellent way to lower your customer acquisition cost all while getting customers for free, so it's a good way to do business. Let's take a look at the first way to generate referrals in your business.
1) Give something away for free
When you give something away for free to your customers without expecting anything in return, you set yourself up for alot of gratitude from your customers. Not everyone voluntarily gives things away to their customers for free, so you will be someone who stands out in their mind as a person who wants to help them accomplish their goals.
When you give things away for free, you instill trust in your customers. They feel as if you're really looking for them and people grow loyal to businesses such as these. By being helpful with your knowledge and expertise, people will go out of their way to refer you to others. So start giving things away now for the better so that you can get new referrals.
2) Make it easy to refer people
You want to make it as easy as possible for people to refer you others. One such way of doing this is to include a short blurb about referring others to you in all of your correspondence. If you have a website, include the blurb on your website. If you communicate by email, include a short blurb via email. If you fax things regularly, include the short blurb by fax. All of these methods are great ways to get people to refer others to you.
For example, you can put together an information filled pack with helpful tips and ideas on a topic related to your business. Tell your customers that you will give them this free information pack if they refer someone to you. You could place this offer anywhere as I mentioned above to get alot of exposure to you. This is a great way to get referrals as you're offering an incentive for doing so.
3) Use seminars
You can use free seminars on topics related to your business to get people to refer others to you. What you want to do is put together a free seminar and invite your customers. Tell them that they can bring along guests and have them reserve their seats in advance. At the seminar itself, you will want to dish out helpful information and hand out your business card to every person there - customers included.
You will want to make your seminar as enticing as possible so that you can get alot of people to attend. This is an excellent way to get new business and is something that you should start doing today.
All of these tips for getting new referrals work if you do them. Be sure to start using them today so that you can start getting more referrals tomorrow. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com