2 Parts Of Your Advertising That You Have To Focus On
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To write an ad that works, you have to focus on the little things that make an ad successful. One thing that you should never do in all of your ads is use industry jardon. No one understands this language except you and your peers so you should be sure not to use it at all in your business.
Your customers don't understand that language so you shouldn't force them to understand it. Instead, you should speak the way your customers speak and be more in-tuned to the marketplace. If speaking the way your customers speak sounds like an odd thing to do, then believe me it's not - and it's the fastest way to increase your sales and profits.
In any advertisement, there are certain parts of your ad that you need to focus on to have the maximum effect and profitability. In this article, we will take a look at some of those parts and dissect them part-by-part so that you can start writing better ads for your business. Let's take a look at the first part of an advertisement.
1) The headline
Your headline is utterly important, and is something that most people skimp over when writing your ad. Your headline makes up about 80% of the success of your ad - because if your headline isn't interesting, then your prospects won't read the rest of your ad. Your headline needs to get the attention of your reader and win them over immediately.
You should use "trigger words" to compel people to read more of your ad. Good trigger words are words such as "secrets", "learn", "discover", "how to", and more. You want to use words that appeal to people's emotions and get them roused up about your ad.
Never use all CAPS in your headline. This makes it incredibly hard to read and a confused prospect won't waste time to figure out your ad - they will just move on. When creating your headline, you have to think about it as if you were on TV and they could click you off with their remote. You face the same pressure in when advertising in the yellow pages or newspaper, so you have to take it seriously.
Your headline can make or break your ad, so you should be sure to take it seriously.
2) The body copy
The body copy of your ad should further explain what's in it for your prospects. You don't want to reveal everything about your product or service yet as your ad should serve as the "teaser" for your product.
You will also want to have a strong call to action at the end of your ad. You can lead prospects to a website, phone number or mailing address - but you have to be assertive when you do so. Don't assume that the prospect will just take whatever action that you want them to take. Tell them to take an action and to do it now. This is the best way to get people up and have them to take action immediately.
Both of these parts of your ad should be carefully thought out completely before you spend any new money on advertising. Be sure to keep these tips in mind when advertising your products and services.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
Your customers don't understand that language so you shouldn't force them to understand it. Instead, you should speak the way your customers speak and be more in-tuned to the marketplace. If speaking the way your customers speak sounds like an odd thing to do, then believe me it's not - and it's the fastest way to increase your sales and profits.
In any advertisement, there are certain parts of your ad that you need to focus on to have the maximum effect and profitability. In this article, we will take a look at some of those parts and dissect them part-by-part so that you can start writing better ads for your business. Let's take a look at the first part of an advertisement.
1) The headline
Your headline is utterly important, and is something that most people skimp over when writing your ad. Your headline makes up about 80% of the success of your ad - because if your headline isn't interesting, then your prospects won't read the rest of your ad. Your headline needs to get the attention of your reader and win them over immediately.
You should use "trigger words" to compel people to read more of your ad. Good trigger words are words such as "secrets", "learn", "discover", "how to", and more. You want to use words that appeal to people's emotions and get them roused up about your ad.
Never use all CAPS in your headline. This makes it incredibly hard to read and a confused prospect won't waste time to figure out your ad - they will just move on. When creating your headline, you have to think about it as if you were on TV and they could click you off with their remote. You face the same pressure in when advertising in the yellow pages or newspaper, so you have to take it seriously.
Your headline can make or break your ad, so you should be sure to take it seriously.
2) The body copy
The body copy of your ad should further explain what's in it for your prospects. You don't want to reveal everything about your product or service yet as your ad should serve as the "teaser" for your product.
You will also want to have a strong call to action at the end of your ad. You can lead prospects to a website, phone number or mailing address - but you have to be assertive when you do so. Don't assume that the prospect will just take whatever action that you want them to take. Tell them to take an action and to do it now. This is the best way to get people up and have them to take action immediately.
Both of these parts of your ad should be carefully thought out completely before you spend any new money on advertising. Be sure to keep these tips in mind when advertising your products and services.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com