3 Tips For Making Your Advertising More Effective
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When advertising your products and services, you should know that there are certain techniques available that will help you to have the most success as possible. And in this article, we will take a look at the attributes that all winning ads have in common, and how you can put these attributes to work on your ads too. Let's take a look at the first attribute of a winning ad.
1) Have a strong headline
You want to make sure that your headline is strong and that it leads with your biggest benefit. The product that you're promoting will have a ton of benefits, but in order to maximize your sales, you will want to lead with your biggest and best benefit first. This benefit is usually the reason why your prospects get out of bed every morning.
As you may already know, your headline is the most important part of your ad. Your headline is the first thing that someone will see when viewing your ad so you have to be sure that it compels your reader to want to learn more. You headline should be able to make your reader stop in their tracks and read everything that you have to say.
2) The body copy of your ad
Your body copy should reinforce the biggest benefit of your headline. It's your body copy's job to keep them wanting more and to get them to call for your free offer. You never want to try and close a prospect on a sale so you should lead them to a free offer. This is known as the "2-step" approach to marketing and it's a very effective way of selling your products and services.
You will also want to use trigger words that paint mental images in your prospects mind and that get them to act on your offer. Good trigger words are words such as "free", "amazing", "secrets", "discover", "how to", and more. All of these words get your prospect in the mood to take action and are good for increasing the interest of your offer.
You want to end your body copy with a strong call to action. Tell the reader what action to take and how to take it. If you want them to call you, then tell them to do so. If you want them to visit your website, then tell them to do so now. If you want them to mail in for more information then tell them to do so. Your message has to be compelling if you want them to take action.
3) Test, test, test
You should always keep testing and tracking your ad's performance so you can roll with the winners and cut out all the losers. If you find that one variation of an ad is performing better than another, then use that ad the most. You should never stop testing and tracking your ad's performance because otherwise you will more than like end up with mediocre results.
You want to test different headlines, test different closes, test the body copy of your ad - test everything. You should never stop testing until you've found something that out performs everything else that you have tried.
These 3 tips for maximizing your advertising efforts are essential to your success. Be sure to start using them today in order to start seeing the kind of results that you deserve in your business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
1) Have a strong headline
You want to make sure that your headline is strong and that it leads with your biggest benefit. The product that you're promoting will have a ton of benefits, but in order to maximize your sales, you will want to lead with your biggest and best benefit first. This benefit is usually the reason why your prospects get out of bed every morning.
As you may already know, your headline is the most important part of your ad. Your headline is the first thing that someone will see when viewing your ad so you have to be sure that it compels your reader to want to learn more. You headline should be able to make your reader stop in their tracks and read everything that you have to say.
2) The body copy of your ad
Your body copy should reinforce the biggest benefit of your headline. It's your body copy's job to keep them wanting more and to get them to call for your free offer. You never want to try and close a prospect on a sale so you should lead them to a free offer. This is known as the "2-step" approach to marketing and it's a very effective way of selling your products and services.
You will also want to use trigger words that paint mental images in your prospects mind and that get them to act on your offer. Good trigger words are words such as "free", "amazing", "secrets", "discover", "how to", and more. All of these words get your prospect in the mood to take action and are good for increasing the interest of your offer.
You want to end your body copy with a strong call to action. Tell the reader what action to take and how to take it. If you want them to call you, then tell them to do so. If you want them to visit your website, then tell them to do so now. If you want them to mail in for more information then tell them to do so. Your message has to be compelling if you want them to take action.
3) Test, test, test
You should always keep testing and tracking your ad's performance so you can roll with the winners and cut out all the losers. If you find that one variation of an ad is performing better than another, then use that ad the most. You should never stop testing and tracking your ad's performance because otherwise you will more than like end up with mediocre results.
You want to test different headlines, test different closes, test the body copy of your ad - test everything. You should never stop testing until you've found something that out performs everything else that you have tried.
These 3 tips for maximizing your advertising efforts are essential to your success. Be sure to start using them today in order to start seeing the kind of results that you deserve in your business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com