AdWords Revealed - 3 AdWords Secrets to Have Cash Flying In
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1. The need to learn
You need to go through a learning process if you have to be a good engineer, doctor or lawyer. Similarly, to be successful with Google AdWords too you have to complete the learning process before taking the plunge. The top AdWords secrets include the fact that if your learning is inadequate, you could end up losing your money instead of making any.
2. Learn how to get targeted traffic
Your learning process involves understanding the role of keywords in your ads. Google gives you different options like 'broad match' 'exact match' etc. By opting for exact match, your ad will be seen only by those who are specifically looking for information in your niche. This method will provide a decisively better CTR and consequently higher conversions.
3. Avoid expensive keywords
Keywords figuring under the competitive segment are obviously expensive. You can work your way around and yet get better results with lesser expenditure. For example instead of "cheap tickets", try "cheap tickets from Newark every Saturday to ...." The traffic gets more targeted and your cost per click is substantially lower. When you invest time into learning methods of navigating around Google AdWords, you will unearth several AdWords secrets like this.
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