AdWords Marketing Tips - How to Get a Return on Investment That Most Can Only Dream Of
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1. Targeting by location/language
If your target group lives in Australia, your advertisement should be showing there and not in UK or U.S.A. The summary table for each of your campaign has an edit feature allowing you to set the language and location of your preference. Instead of choosing "All countries" which is sometimes the default, simply steer your ads to the target group.
2. Keyword matching
Like the AdWords tips discussed above, there are several tools which Google provides. With the keyword matching options tool, you get to control the audience that would see your ads. Some options provide narrow targeting and fewer impressions. Some others will rake in more clicks and better conversions. Identify the option that suits you best and watch your ROI leap.
3. Organized campaigns
The great AdWords tips to impact your ROI will be the importance of organizing your campaigns. Each brand or product line that you handle should have separate campaigns. Define the goal and objectives of each campaign and on that basis create a structure for each campaign. Each of your accounts will have three levels i.e., account, campaign and ad group. Keep refining this account structure at regular intervals for each campaign.
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