6 Things To Focus On When Making Your Classified Ad
- ARTICLES |
Running classified ads are a great way to test a market out and test the responsiveness of a particular audience. They are also great for earning money from a product - that is if you’re doing classified advertising correctly. In this article, we will take a look at some tips that will allow you to get the most from your classified ad, all while helping you to stay profitable also.
Here’s tip number 1:
1) Short ads work best
And when I say short ad, I mean everything should be short. Short headlines, short body copy, and a short call to action. You want to entice your reader just so that they call and take an action.
2) Focus on response
The goal of your classified ad should be to generate a response, not close a sale. Classified ads that try to close a sales don’t do well simply because there isn’t enough space to sell your product.
Therefore, you should only focus on getting someone to visit your website or call your 1-800 number for a free offer so that you can follow up on them.
3) Use key words
Key words can trigger something in your reader’s mind that will get them hooked on what you are saying. Some of the best key words to use are “free”, “now”, “amazing”, and discover. You want to incorporate these key words into your ads so that you can maximize the response rate that you receive.
4) Make your product sound unique
You need uniqueness in the marketplace. In order to differentiate yourself from other competitors and ads, whatever you’re describing in your ad has to sound totally different from everything else. If you’re operating in a niche, this should be hard to do. But if you’re operating as a generalist, you may have a hard time convincing people since you’re selling to everybody - and not to someone in a specific target market.
5) Never try to sell your product in the ad
This is called “one-step” classified advertising and it is a very ineffective form of marketing. I’m sure you’ve seen these kinds of ads before and think that they work, but the bottom line is that they don’t. Instead, you want to use “two-step” classified advertising to generate a lead and follow-up on them. This is the best way to sell your product and I highly suggest you start using it today.
6) Build value
In the body copy of your ad, do everything that you can to build value. You want to make your offer sound valuable so that your reader actually feels like they’re getting a good deal from you. This should be the goal of your classified ad - to generate a response, and the only way to do that is to make your offer sound valuable.
If you can do these 6 things in your classified ad then you will more than likely have a winner rather than a loser. Follow these tips today to start having success with your ads sooner rather than later. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
Here’s tip number 1:
1) Short ads work best
And when I say short ad, I mean everything should be short. Short headlines, short body copy, and a short call to action. You want to entice your reader just so that they call and take an action.
2) Focus on response
The goal of your classified ad should be to generate a response, not close a sale. Classified ads that try to close a sales don’t do well simply because there isn’t enough space to sell your product.
Therefore, you should only focus on getting someone to visit your website or call your 1-800 number for a free offer so that you can follow up on them.
3) Use key words
Key words can trigger something in your reader’s mind that will get them hooked on what you are saying. Some of the best key words to use are “free”, “now”, “amazing”, and discover. You want to incorporate these key words into your ads so that you can maximize the response rate that you receive.
4) Make your product sound unique
You need uniqueness in the marketplace. In order to differentiate yourself from other competitors and ads, whatever you’re describing in your ad has to sound totally different from everything else. If you’re operating in a niche, this should be hard to do. But if you’re operating as a generalist, you may have a hard time convincing people since you’re selling to everybody - and not to someone in a specific target market.
5) Never try to sell your product in the ad
This is called “one-step” classified advertising and it is a very ineffective form of marketing. I’m sure you’ve seen these kinds of ads before and think that they work, but the bottom line is that they don’t. Instead, you want to use “two-step” classified advertising to generate a lead and follow-up on them. This is the best way to sell your product and I highly suggest you start using it today.
6) Build value
In the body copy of your ad, do everything that you can to build value. You want to make your offer sound valuable so that your reader actually feels like they’re getting a good deal from you. This should be the goal of your classified ad - to generate a response, and the only way to do that is to make your offer sound valuable.
If you can do these 6 things in your classified ad then you will more than likely have a winner rather than a loser. Follow these tips today to start having success with your ads sooner rather than later. Good luck.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com