Why Search Engine Optimization Is Pivotal For Any Online Business
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Search engine optimization (SEO) is a very popular term in the world of internet marketing. One reason is because 80% users start their search for something online via the search engines. Therefore, almost all marketers are trying to claim there spot in the top position in the search engine rankings in order to get some of this internet traffic.
However, achieving a top search engine spot is easier said than done. With most users only stopping at the first 10 page results of a particular search engine, it is getting harder and harder for businesses to market their business effectively since they’re listing is not being displayed on page 1.
So question then becomes, “how do I get listed on the first page of the search engine page results?” - and this is what this article will address. In this article, you will learn ways to optimize your website accordingly so that you can rank high in the search results.
The first thing that you will want to do is find relevant keywords that relate to your website. At this step, you want to figure out all of the non-competitive keywords that a prospect may type into the search engines to find your website.
Next, you may want to consider re-writing alot of your webpages content in order to optimize your websites with the relevant keywords you found in the step above. When rewriting your content and articles, you want to sparingly insert your newfound keywords into your article.
A good rule of thumb is to have about 3% to 5% of your keywords used in relation to how many words your article has. So if you have a 100 word article, you want to insert your keyword 3 to 5 times in that article - with a keyword placed in the first paragraph. You will also want to insert your main keyword into the title of webpage.
A great tool to help out at this step is Google’s free keyword suggestion tool. With this tool, you can type in one of your main keyword, and find variations of it simply and easily. Here is the link to it:
https://adwords.google.com/select/KeywordToolExternal
Another thing that you will want to do is get as many highly-quality backlinks to your website as possible. You can do this in a multitude of ways. You can ask for links. You can submit your website to website directories. Or you can write articles and submit them to the article directories.
The more inbound links you have, the better results you will search in terms of your search engine rankings. One-way inbound links are the best since they suggest that your website has something very useful to alot of people, and that’s why another website linked to you.
You will also want to continue to learn as much about seo as possible. There is something called “on page seo” and “off page seo” that you will want to find out more about. One of the best ways to lose alot of customers is to not staying on top of your industry. By staying on top of your niche, you can adapt to marketplace changes adapt to your prospects needs in terms of their goals and problems.
As a last resort, if you come to the conclusion that you’re not as productive with search engine marketing as you are with other aspects of your business, then you may want to consider hiring an SEO expert. These are people specifically designed to help boost your search engine rankings in a considerable amount of time.
Be aware however that it’s not your time being spent here - it’s your money. And if you don’t want to do it yourself nor an expert to do it for you - then it’s your bottom line that will take the toll. So you have to prioritize accordingly and figure out what’s most important to you when it comes to marketing your business and increasing your sales and profits.
Hopefully this article shined some light on how to do seo and ways to improve your rankings from it. Optimizing your website for the search engines is not hard to do, and all it takes is a little time to re-adjust your website in order to get found. Good luck on your seo efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
However, achieving a top search engine spot is easier said than done. With most users only stopping at the first 10 page results of a particular search engine, it is getting harder and harder for businesses to market their business effectively since they’re listing is not being displayed on page 1.
So question then becomes, “how do I get listed on the first page of the search engine page results?” - and this is what this article will address. In this article, you will learn ways to optimize your website accordingly so that you can rank high in the search results.
The first thing that you will want to do is find relevant keywords that relate to your website. At this step, you want to figure out all of the non-competitive keywords that a prospect may type into the search engines to find your website.
Next, you may want to consider re-writing alot of your webpages content in order to optimize your websites with the relevant keywords you found in the step above. When rewriting your content and articles, you want to sparingly insert your newfound keywords into your article.
A good rule of thumb is to have about 3% to 5% of your keywords used in relation to how many words your article has. So if you have a 100 word article, you want to insert your keyword 3 to 5 times in that article - with a keyword placed in the first paragraph. You will also want to insert your main keyword into the title of webpage.
A great tool to help out at this step is Google’s free keyword suggestion tool. With this tool, you can type in one of your main keyword, and find variations of it simply and easily. Here is the link to it:
https://adwords.google.com/select/KeywordToolExternal
Another thing that you will want to do is get as many highly-quality backlinks to your website as possible. You can do this in a multitude of ways. You can ask for links. You can submit your website to website directories. Or you can write articles and submit them to the article directories.
The more inbound links you have, the better results you will search in terms of your search engine rankings. One-way inbound links are the best since they suggest that your website has something very useful to alot of people, and that’s why another website linked to you.
You will also want to continue to learn as much about seo as possible. There is something called “on page seo” and “off page seo” that you will want to find out more about. One of the best ways to lose alot of customers is to not staying on top of your industry. By staying on top of your niche, you can adapt to marketplace changes adapt to your prospects needs in terms of their goals and problems.
As a last resort, if you come to the conclusion that you’re not as productive with search engine marketing as you are with other aspects of your business, then you may want to consider hiring an SEO expert. These are people specifically designed to help boost your search engine rankings in a considerable amount of time.
Be aware however that it’s not your time being spent here - it’s your money. And if you don’t want to do it yourself nor an expert to do it for you - then it’s your bottom line that will take the toll. So you have to prioritize accordingly and figure out what’s most important to you when it comes to marketing your business and increasing your sales and profits.
Hopefully this article shined some light on how to do seo and ways to improve your rankings from it. Optimizing your website for the search engines is not hard to do, and all it takes is a little time to re-adjust your website in order to get found. Good luck on your seo efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com