The 3 Most Important Parts Of Your Direct Mail Project

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In any direct mail campaign, there are three important components that make it successful. These components are the list, the offer, and the sales letter. And in this article, we will take a look at all of these components and have you can start using them today to close your prospects on a sale. Let’s take a look at the list.

1) Your list

The people you’re mailing to play an integral part of your direct mail success. What’s the point of sending out your sales letter if the people you’re targeting aren’t qualified buyers for your product? Having a good list is very important and is something that you should spend more time on to maximize your chances of success.

Sometimes you will have to pay more to get the best kind of list and that’s okay. It’s alright if you spend a few extra bucks to rent a highly targeted list, because it will pay in terms of your response rate from the campaign. Always spend time getting to know your list better so that you can target the right group of people. You wouldn’t want to sell ice skates to people who live in hot Phoenix, Arizona you would? This is the importance of a good list. Let’s take a look at the next component.

2) Your offer

Your offer can either spell success or doom to your direct mail campaign. Your offer is the reason why your prospects wake up everyday and do what they do. So you should be sure to pay close attention to what you’re offering them so that they can instantly identify with it.

Even though your main offer is what it’s all about, there are ways that you can liven up your offer to make it more appealing. One such way is with free bonuses. When you add bonuses to your offer, you increase the perceived value of what a package is worth. This is the best way to make your offer stand out and to maximize your conversion rates in the process.

You want to make your offer irresistible, and the more bonuses the better. If you can do this, then you can lay rest assured that your offer stands a good chance of selling your readers on what you want to do. Let’s take a look at the last component of your direct mail campaign.

3) Your sales letter

The importance of your sales letter is found in how you communicate everything to your prospects. Your prospect doesn’t get to your offer until they read your sales letter, so you have to make it good enough for them to read it all.

For starters, your sales letter should start with a good headline. This lets your reader know what’s in it for them. After that, the purpose of your introductory paragraph is to make them want to read more, and so on. You have to structure your sales letter in a way that makes them want to read everything.

One good way to write a good sales letter is with something called a “swipe file”. A swipe file is a collection of winning ads and sales letters that you can emulate for your direct mail campaigns. You want to use these proven winners to write your own sales letter and to model the success of these ads.

All 3 of these components are very important to the success of your campaign, so you should be sure to start using them today. Good luck with your direct mail campaign and getting people to buy from you.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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