If a visitor lands on your page and doesn’t subscribe to your ezine, more than likely they won’t come back. You need a strong capture page that lists the benefits of your ezine and that shows your visitor what they will get from subscribing to your newsletter.
There are two great ways to get visitors to subscribe to your ezine, and those ways are with squeeze pages or with great content. Both have their place in terms of online marketing, but for some people one works better than the other.
If you choose to have a squeeze page, then usually your opt-in rate will be higher. This is because your opt-in page is the main focus of your website and it is the only option that your visitor gets when they visit your website. If you do decide to use an opt-in page, then you should do your best to show your visitor the benefits of subscribing and what they will get out of it.
You should know that having alot of subscribers doesn’t necessarily mean more sales. It’s the content that you deliver and how you cultivate your list that makes all the difference. So when creating your squeeze page, design it to get alot of subscribers, but be sure to have great content so that you can get the most out of each subscriber.
If you choose to go with the great content route to gain subscribers, then this option has it’s benefits also. After a visitor reads your information and decides to join your ezine newsletter, you are instantly recognized as an expert. This person likes your content, and decided that you are someone that they want to hear more great information from.
The benefits of doing this is that each and every issue that you send to your subscribers has a receptive ear. They already know that your information is good and they already know that you are someone that they should be dealing with. Getting subscribers with good content first can do wonders for your bottom line - assuming that your ezine content is good.
Both of these options are great for signing up new subscribers to your ezine so you shouldn’t take each option lightly. You have to decide which is more important - quality or quantity - and have to analyze which one gets the most sales for you.
It will take some time to figure out in the beginning, but once it’s up and running you can do it time and time again without fail. Good luck on your ezine marketing efforts and getting new subscribers.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com