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Are you looking to play streaming audio on your website? If so I think you’re doing yourself a huge favor. Studies of have shown that website audio is known to increase online conversion rates with consumers, so to play streaming audio on your site is a wise decision to be making.

If you want to play streaming audio on your site, the first thing that you need is an audio sample. You can easily create this via your computer. If your computer comes pre-built with an internal microphone, you can record an audio sample directly onto your computer.

If you’re computer doesn’t have an internal microphone built-in, then you can use a tool such as a webcam to record your audio. I used to create Youtube videos with my web cam and would extract the audio from the videos to create podcasts. The laptop I had at the time didn’t allow for recording directly into the computer, so I had to use an external device to record my sound.

Once your audio sample is created, you will need to convert it into an MP3 file. MP3 format is the most commonly accepted form of audio today, so it’s important that you get well acquainted with it. Once you turn your sample into an MP3 file, it’s time to convert it into flash format.

You need to convert your audio into flash format because this is the most common form of website audio today. If you tried to play streaming audio with just a raw MP3 file, your website would take forever to load and users would have to wait until the entire file is downloaded to hear your audio sample.

But with flash format, there’s no waiting. The most common form of flash files today are .SWF and .FLV. Youtube accepts .FLV files (just thought that you should know that). Anyway, you will need to convert your MP3 audio file into one of these formats. To do this, you will need a software to do it. If you tried to convert an audio file to flash format manually, then you would be trying to attempt a tremendous feat. Instead, stick with the easy route and use a software.

There are all kinds of software out there that can convert your audio for you. Some are easy to use, and some are not too easy. Obviously you want to stick with the easy one so that you can play streaming audio simply and easily. When looking for a software to use, make sure that it has an easy to use graphical interface.

Some programs are so complex that it makes it virtually impossible to make an audio using the program. Be sure to pick a program that provides screenshots of the software on the description or sales page of the product. This is the best way to determine if whether or not the software will be easy to use or not.

Use these tips to play streaming audio on your website. Streaming audio can increase product conversion rates and boost your sales through the roof.

Good luck with your efforts to play streaming audio on your website.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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