The 3 Critical Parts Any Direct Mail Campaign
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Are you currently doing direct mail? Are you seeing the results that you were hoping for? If you aren’t, then this article will be of some use to you. Inside of this article, you will learn some tips that will allow you to have as much direct mail success as possible. As you already know, there are certain aspects of your direct mail campaign that has to be taken into consideration. These aspects are known as:
- Your list
- Your offer
- Your sales letter
All 3 of these components can make or break your campaign, and it’s important that you know how to make each of them work in your favor. Let’s take a look at the first aspect and see how you can make that work for you.
1) The list
Your list is very important. Who you’re mailing to can make all the difference between high response rates and dismal sales. One thing that you should never do is buy a list from a shady list broker. If you’re looking to get really specific with your list and your list broker can’t offer that to you - then do not buy the list. I repeat: DO NOT buy the list.
I made this mistake once and the guy got an attitude with me because I wanted a really specific list. Being the amateur that I was, I bought the list anyway and mailed out over 1000 letters to the people on the list. Needless to say, I got no sales. You should learn from my experience. Don’t buy a list that you can’t specify further. It helps to get really specific and if it means that you have to pay more for it - then do it.
I have no idea who the people on the list was. It was for a business opportunity product that I was selling, and I have no idea how the names were compiled. I didn’t get a nixie guarantee, and I even got a few of my letters returned to me because some of the names were non-existent anymore. Do yourself a favor and pick your list carefully. It can mean the difference between an ineffective campaign and a campaign that makes you alot of money.
2) The offer
Your actual offer should be good. Ideally you want to provide alot of bonuses and pack on the value so that your prospect can get a good idea of what it is that they are receiving. One of the best ways to put together a good offer is to gain an idea of what your prospects are looking for. When you know what they are looking for in a solution, you can tailor your bonus items to meet the individual needs of your prospects.
Adding bonuses will only help to increase the perceived value of your package. People like free gifts, and giving them bonuses is something that they will like to see. Let’s take a look at the last component of a successful direct mail campaign.
3) Your sales letter
Your sales letter contains the actual words that your prospects will see when reading your message. Your sales letter should be able to communicate effectively what it is that your prospects will receive and how it will benefit their lives in the best way. To get started writing a good sales letter, you should start with a swipe file.
A swipe file is simply a collection of winning ads and sales letters. You want to emulate these successful ads and letters so that you can use them as templates when writing your own. This is the fastest way to write a sales letter that works, so you should make your swipe file today in order to get a good idea of what a winning sales letter looks like.
All 3 of these components of your direct mail campaign must be taken into consideration so that you can have as much success as possible.
Good luck on your next upcoming direct mail campaign.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
- Your list
- Your offer
- Your sales letter
All 3 of these components can make or break your campaign, and it’s important that you know how to make each of them work in your favor. Let’s take a look at the first aspect and see how you can make that work for you.
1) The list
Your list is very important. Who you’re mailing to can make all the difference between high response rates and dismal sales. One thing that you should never do is buy a list from a shady list broker. If you’re looking to get really specific with your list and your list broker can’t offer that to you - then do not buy the list. I repeat: DO NOT buy the list.
I made this mistake once and the guy got an attitude with me because I wanted a really specific list. Being the amateur that I was, I bought the list anyway and mailed out over 1000 letters to the people on the list. Needless to say, I got no sales. You should learn from my experience. Don’t buy a list that you can’t specify further. It helps to get really specific and if it means that you have to pay more for it - then do it.
I have no idea who the people on the list was. It was for a business opportunity product that I was selling, and I have no idea how the names were compiled. I didn’t get a nixie guarantee, and I even got a few of my letters returned to me because some of the names were non-existent anymore. Do yourself a favor and pick your list carefully. It can mean the difference between an ineffective campaign and a campaign that makes you alot of money.
2) The offer
Your actual offer should be good. Ideally you want to provide alot of bonuses and pack on the value so that your prospect can get a good idea of what it is that they are receiving. One of the best ways to put together a good offer is to gain an idea of what your prospects are looking for. When you know what they are looking for in a solution, you can tailor your bonus items to meet the individual needs of your prospects.
Adding bonuses will only help to increase the perceived value of your package. People like free gifts, and giving them bonuses is something that they will like to see. Let’s take a look at the last component of a successful direct mail campaign.
3) Your sales letter
Your sales letter contains the actual words that your prospects will see when reading your message. Your sales letter should be able to communicate effectively what it is that your prospects will receive and how it will benefit their lives in the best way. To get started writing a good sales letter, you should start with a swipe file.
A swipe file is simply a collection of winning ads and sales letters. You want to emulate these successful ads and letters so that you can use them as templates when writing your own. This is the fastest way to write a sales letter that works, so you should make your swipe file today in order to get a good idea of what a winning sales letter looks like.
All 3 of these components of your direct mail campaign must be taken into consideration so that you can have as much success as possible.
Good luck on your next upcoming direct mail campaign.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com