Techniques For Getting Your Direct Mail Letters Opened
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Getting your direct mail letters opened and read can be a challenging thing to do. If you’ve never really put much thought into getting your letters opened, then maybe you should. In this article, we will take a look at some tips that you can use to get your direct mail letters opened so that you can have a good conversion rate for your campaign.
I know I said that getting your letters opened was hard but another thing that you have to keep in mind is getting them delivered. Believe it or not, the mail man throws out alot of the mail that they perceive as being junk mail. So you should do whatever it takes to make your mail seem like relevant mail.
One easy way to do this is to use a real live stamp on your envelope. A live stamp shows that you took the time to put it on there personally and it conveys a message that it is personal. When you put a label on your envelopes, it screams bulk to both the mailman and the intended recipient. And when the mailman’s sack gets heavy, what mail do you think he will throw out first? That’s right, the bulk mail.
You should never mail your letters out via bulk rate. Bulk rate will end up getting your letters sent into the dumpster. And this can be from the mailman or even your prospect.
To get the best kind of return from your direct mail, use a live stamp as I mentioned above. A live stamp will cost a little bit more but it is virtually guaranteed to get your message to your intended recipient. When you intended prospects get your piece of mail, he is sorting it out over a dumpster. This is how you have to portray your reader with your envelope.
He is sorting out his mail and is looking for only the ones that he seems relevant. If he receives an envelope with a live stamp on it, then more than likely he will open it and read it. This is profound implications because this one factor alone can increase your response rates of your direct mail campaign.
Another thing that you can do to improve your chances of success is to use a plain envelope. Don’t use an envelope that has a window on it. This kind of confuses your prospect because he has no idea what the message inside is all about. So he will more than likely open your mail out of curiosity. And isn’t that what you want - to have your letters opened?
Another thing that you can do is hand address your prospects name in blue ink. This takes the personalization effort to another level. It conveys the message that it is personal and relevant, and that they should open it now. A prospect will stop what they’re doing just to open an envelope like this - this is why it’s so effective.
If you want to have the most success with your direct mail campaigns, then you will follow the tips listed in this article.
Good luck with your direct mail campaign and getting the success that you desire.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
I know I said that getting your letters opened was hard but another thing that you have to keep in mind is getting them delivered. Believe it or not, the mail man throws out alot of the mail that they perceive as being junk mail. So you should do whatever it takes to make your mail seem like relevant mail.
One easy way to do this is to use a real live stamp on your envelope. A live stamp shows that you took the time to put it on there personally and it conveys a message that it is personal. When you put a label on your envelopes, it screams bulk to both the mailman and the intended recipient. And when the mailman’s sack gets heavy, what mail do you think he will throw out first? That’s right, the bulk mail.
You should never mail your letters out via bulk rate. Bulk rate will end up getting your letters sent into the dumpster. And this can be from the mailman or even your prospect.
To get the best kind of return from your direct mail, use a live stamp as I mentioned above. A live stamp will cost a little bit more but it is virtually guaranteed to get your message to your intended recipient. When you intended prospects get your piece of mail, he is sorting it out over a dumpster. This is how you have to portray your reader with your envelope.
He is sorting out his mail and is looking for only the ones that he seems relevant. If he receives an envelope with a live stamp on it, then more than likely he will open it and read it. This is profound implications because this one factor alone can increase your response rates of your direct mail campaign.
Another thing that you can do to improve your chances of success is to use a plain envelope. Don’t use an envelope that has a window on it. This kind of confuses your prospect because he has no idea what the message inside is all about. So he will more than likely open your mail out of curiosity. And isn’t that what you want - to have your letters opened?
Another thing that you can do is hand address your prospects name in blue ink. This takes the personalization effort to another level. It conveys the message that it is personal and relevant, and that they should open it now. A prospect will stop what they’re doing just to open an envelope like this - this is why it’s so effective.
If you want to have the most success with your direct mail campaigns, then you will follow the tips listed in this article.
Good luck with your direct mail campaign and getting the success that you desire.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com