How To Go About Getting Direct Mail Customers
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Getting direct mail customers can be a frustrating thing if you don’t know how to do direct mail right. Getting direct mail customers can boil down to a number of things. Your success could depend on your list, your offer, your sales letter, or even your envelope design. All of these things play a part in helping you to get more direct mail customers.
To get direct mail customers, you will want to follow the proven steps of direct mail marketing. One of the first things that you need to do to ensure your success is to get your letters delivered. If this sounds weird to you, then you should know that the truth is stranger than fiction.
Believe it or not, mailmen will actually throw out your mail if they perceive it to be bulk mail. So the first thing that you have to do is get your letters to past the mailman test. When mailing out your letters, make sure that you use a real live stamp and that you use a plain envelope. Correspondence with a window on the envelope looks like a solicitation of some sort. Your goal here is to make your letter come across as something that is personal.
And if you’re currently mailing out your letters via bulk mail, you should reconsider doing that. Bulk rate is the dumpster rate, and never forget it. It will take you a few extra minutes out of your day to mail your letters with a real live stamp, but this is essential to do if you want to get more direct mail customers.
Now that you’ve successfully gotten your letter delivered, it’s time to get it opened. You have to envision your prospect sorting out his mail over a garbage pail. He is looking for only the relevant mail and everything else will just go into the dumpster. If your letter doesn’t look like something that is of high importance, then more than likely it will go into the trash.
Here are some tips for making your letter seem relevant. The first thing that you will want to do is address your envelope in blue ink. Blue ink comes across as personal and the handwritten feel of the envelope will make it look like it came from a friend. And as I mentioned earlier, make sure that you have a real live stamp on the envelope.
Don’t put any teaser copy on the envelope. Teaser copy has it’s place, but if you want to get your letter opened and read, simply stick with the basics. This is all that you need to do to get more direct mail customers. Like I said it will take a few more minutes out of your day to do it, but it’s effectiveness is never in any doubt.
Use these tips to have the kind of direct mail success that you desire.
Good luck with getting more direct mail customers.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
To get direct mail customers, you will want to follow the proven steps of direct mail marketing. One of the first things that you need to do to ensure your success is to get your letters delivered. If this sounds weird to you, then you should know that the truth is stranger than fiction.
Believe it or not, mailmen will actually throw out your mail if they perceive it to be bulk mail. So the first thing that you have to do is get your letters to past the mailman test. When mailing out your letters, make sure that you use a real live stamp and that you use a plain envelope. Correspondence with a window on the envelope looks like a solicitation of some sort. Your goal here is to make your letter come across as something that is personal.
And if you’re currently mailing out your letters via bulk mail, you should reconsider doing that. Bulk rate is the dumpster rate, and never forget it. It will take you a few extra minutes out of your day to mail your letters with a real live stamp, but this is essential to do if you want to get more direct mail customers.
Now that you’ve successfully gotten your letter delivered, it’s time to get it opened. You have to envision your prospect sorting out his mail over a garbage pail. He is looking for only the relevant mail and everything else will just go into the dumpster. If your letter doesn’t look like something that is of high importance, then more than likely it will go into the trash.
Here are some tips for making your letter seem relevant. The first thing that you will want to do is address your envelope in blue ink. Blue ink comes across as personal and the handwritten feel of the envelope will make it look like it came from a friend. And as I mentioned earlier, make sure that you have a real live stamp on the envelope.
Don’t put any teaser copy on the envelope. Teaser copy has it’s place, but if you want to get your letter opened and read, simply stick with the basics. This is all that you need to do to get more direct mail customers. Like I said it will take a few more minutes out of your day to do it, but it’s effectiveness is never in any doubt.
Use these tips to have the kind of direct mail success that you desire.
Good luck with getting more direct mail customers.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com