Internet Marketing - Why You Shouldn't Be Afraid

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When some people hear the term “internet marketing”, they freak out. They do this because they know that they will have to put in alot of work to make their website successful – otherwise, they’re going to end up like 95% of more new online businesses that were started this year… in failure.

But you shouldn’t be afraid of failure. If you’ve been trying for 10 years to make money online, and you still aren’t making the income that you desire, then it’s time to look at some things and determine what’s going wrong with your website, sales copy, and marketing strategy altogether.

To make your online business work for you, you have to know internet marketing really well. Sure some people “escape” this notion by advertising online and getting alot of traffic immediately, but what happens when all of the money runs out, and you haven’t made enough sales to cover the cost of advertising you just incurred?

What will happen if you don’t sell to backend customers? This is where 80% of your sales will come from, so why are you neglecting these people? They are your bread and butter. If the frontend business gets slow, you could always market to your existing customers and get them to buy from you again.

All of this are a part of internet marketing. Now even the big name “gurus” that you hear about online failed miserably when they first started out. And I’m not going to lie… I wasted alot of money and failed miserably too lol. But we learned from our mistakes, and now we’re having the success that we’ve dreamed of.

So take things slow. Don’t get caught up in the “hoopla” of hype and sales figures online. People will show you anything just to get your money. Trust me, I would know. I’ve been suckered out of thousands of dollars before I stopped buying anything else from so called “gurus” online. It made me upset. If you’ve been down the same road, it should make you upset too.

Some of the best advice that I can give you is to drive lots of traffic to your site, and make sure you have a conversion mechanism in place to capture leads, and then turn these leads into customers. This is a great way to start having success online. You will want to look up something called a “squeeze page” to build the foundation of your business.

If you want to do paid advertising, proceed with caution. There’s nothing wrong with paid advertising, but you should test small in my opinion and then scale things up once you realize what works and what doesn’t. After you’ve found out what works, keep advertising there, and keep the good results rolling in.

Take these tips and use them in your business so that you can start living the fantasy and dreams that you’ve hoped for in your business. It can definitely help, and all it takes is a little on your behalf. But it can be done, so do it.

Good luck with marketing your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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