Email Marketing Ideas That Can Generate More Revenue For You

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I’m sure you’ve probably heard the term, “the money is in the list”. This is partially true. When it comes to frontend sales, you can either generate a lead, or lead someone straight to your sales letter page. There’s nothing wrong with either one on the frontend, but when it comes to backend marketing… email marketing is a must.

80% of your total business revenue will come from sales from existing customers. Also, legendary offline marketers and direct mail marketers have found that if you do a combination of email marketing along with direct mail marketing to your backend customers… you will see a dramatic boost in response from your email marketing efforts.

In today’s lesson, I want to share with you some email marketing tips that you can use to boost your sales and start making money simply and easily. Email marketing is integral in any kind of business – even if you own a blog or an article directory. You need to find a way to get repeat visitors to your site, so that you can boost your traffic, sales, and customer relationship. Here’s the first email marketing strategy I want to share:

1) Sign up for an autoresponder

An email autoresponder is simply a program that automatically sends out timely emails to the people who subscribed to your mailing list. Many people will agree (and disagree) with me on this but… a company called “Aweber” is very easy and friendly to use. And the prices are good too.

This is just one of the many ways that you can put your marketing on autopilot, so that you can enjoy doing things that you really want to do. All you have to do is populate it with helpful emails - spaced around 3 days a part. Some marketers abuse this notion by emailing you twice a day with nothing but a sales pitch. This is something that disgusts me, and I unsubscribe from people like this all the time.

Make sure you never spam people like this. They don’t like it, and you won’t get sales if you’re a pest. Here’s another email marketing strategy you can use:

2) Build a list from scratch

Never buy or rent an email list. Focus on driving original traffic to your site, and gaining real subscribers who are interested in what you have to offer. This isn’t like offline direct mail marketing where you can go down to the library and get a book called the “SRDS”, and then purchase targeted leads there. No.

Instead, buying email lists are a recipe for disaster. Make sure you’re building your list from the ground up. A list like this is the best way to get sales from your marketing efforts. Use “opt-in” list building, and leave paid email lists alone. You will save alot of time and money by doing so.

Take these 2 email marketing tips and use them in your business today. You can earn alot of sales from these tips, and you will be more efficient with your email marketing activities.

Good luck with your email marketing strategy today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
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