Free Giveaways

by mizesean 0 replies
Free giveaways are essential to any IM business. For one thing, people expect to get them. There is so much free information on the Web that if you don’t offer something beyond what they can discover with a cursory search, then your visitors will simply go elsewhere.

But there is another reason why you must give them a free giveaway, and that’s because it’s a way for them to discover if you’re right for them.

They have a problem. They need someone to help them solve it. They’ve come to your website, probably as the result of seeing some of your content elsewhere on the Web. And now they’re on your site trying to decide if they should take the next step.

Some supermarkets, for example, offer free samples. In fact, the joke is that if you go in on the right day, you can have enough of them to replace a meal.

But if you like what you try for free, then you’ll probably buy a package; and that’s why they give you a taster. It’s an incentive.

A free giveaway does the same thing. It gives people a taste of you. It gives them a little morsel without asking for a financial commitment. And that tiny crumb must leave them hungry for more.

This is where so many sign-ups are lost. There’s a misconception in the IM industry that the free giveaway isn’t that important; that it’s a throw away item that can be created in a couple of hours.

There’s another misconception about free giveaways, and that is that they should contain less value than the giveaways that are sold. The truth is that if you’re unwilling to give people something that they value, then you can hardly expect them to buy a giveaway that you claim is valuable. In other words, you have to prove to them first that it does.

So you can see, the success of your business hangs on that free giveaway.


There is more information on the Web than anyone can use – ever. So whatever you know about your niche, they probably know, too. That’s why offering a free giveaway that teaches them about something that is already on the Internet has no value.

They already know.


If you’re getting traffic, but have a low sign-up rate, then the weak link is undoubtedly your free giveaway. Make that your focus.

To read more about free giveaways:

How to Create the Right Giveaway For Your Funnel or Business
#articles #free #giveaways

Trending Topics

  • 12 {{ upvoteCount | shortNum }}

    Hi warriors New to all this

    Been doing some studying for awhile on internet marketing, email marketing, cpm, cpa, etc.. I am lost how and where to start. i thought maybe i should just walk away ... [read more]

  • 16 {{ upvoteCount | shortNum }}

    Is this a good idea?

    melpa64 in Internet Marketing

    Hey Guys, I just wanted some advice from those of you run or have run a web design/development business. I have have just finished my site for my new web ... [read more]

  • 19 {{ upvoteCount | shortNum }}

    Hello, I'm Very Experienced at Partial Success

    Hey everyone! I am not new to the Warrior Forum, but I have not posted before so I wanted to introduce myself before I start getting involved here. What Am ... [read more]

  • 63 {{ upvoteCount | shortNum }}

    How do I get more clicks or traffic on a particular keyword?

    Nikhil Bansal in SEO

    I have some keywords that have a great ranking on Google, but they don't have clicks and traffic, so I want to know how can I get more traffic and ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Too Many Directory Links

    longrobnc in SEO

    I recently finished an agreement with my SEO company. In their parting email, they sent me a message to stop building citations and directory listings to my site. Their opinion ... [read more]