Lets say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But its an inevitability that youll come across a negative review and its how you handle it (hopefully with aplomb) thatll shape you as a seller.

Differentiating Between Amazon Product Reviews and Seller Feedback
Buyers can leave you one of two types of feedback: seller- or product-related. The former has to do with your behaviour...