by Gary Messinger

You’ve put up a blog for your business, and so far, you’ve written a bunch of posts. It excites you whenever one or two people pop by to see what you’re up to. But you know it’s not enough. You know that for your blog to successfully do what it’s supposed to do—drive traffic to your main site and generate leads for your business, you have to give it the wow factor it needs to capture more attention.

How do you do that? Here are five tips...

by Gary Messinger

The importance of a business blog can’t be overlooked. It generates traffic to the main website, builds the business owner’s credibility, and expands network of followers and potential customers, among many others. But just any blog won’t cut it. It’s a must to create blog posts that would capture the interest and attention of your target market, and hold it long enough to give you a chance to turn them into customers. It should also provide help to existing...

by Gary Messinger

A business blog is a marketing tool, a very effective one at that. It captures the interest of website visitors who want to learn more about a business and what it offers. It provides relevant, updated, and useful information that gives credibility to the business owner. It helps build a brand, and also give high-quality leads, which in turn become loyal customers. In short, a business can’t afford to forgo a blog.

Now, for a business blog to successfully...