Many times, people need to send cold e-mails to others they do not know and most of these cold e-mails either end up in the spam box or simply go unread for a long period of time. Everybody is busy and they need to have something to open that e-mails. In such cases, experts recommend creating a subject line that communicates the value the recipient is going to get from opening it. For instance, you may include a discount for the product or service in the subject line. Similarly, if you are offering...

You need to be specific and the subject line should tell the recipient everything about the e-mail. This helps recipients in prioritizing their e-mails without opening everything. For instance, you should write, ‘is the report ready’, instead of writing ‘do you have some free time’.

In case the subject line is not specific, the recipient may not prioritize it and open it late. Similarly, you should include the position you have applied for and your name in an e-mail sent for...

E-mail is ubiquitous. It is impossible to imagine one’s life without e-mail. Most of the professionals send tens of e-mails on a daily basis but do not take enough time to write the perfect subject line. Most of the times, subject line is an afterthought.

If that's the case with you, you are not doing it right. In fact, it won't be wrong to say that a strong subject line stands a much better chance of recipient opening the e-mail and sending a response. Here are a few tips to write...