Let’s go back to 25 years ago....when a friend or acquaintance purchased a product or service, they will tell people over the phone or in person about their experience if they hated it or loved it. Sounds right?

Fast-forward to 25 years later today, even complete strangers from around the world will share their experiences to help others make more accurate decisions on their purchases through online platforms.

In fact, Search Engine Journal found that 63% of consumers...