I have posted this on my own forum ..

I have posted this on my own forum ..

You have heard the experts speak before about the need to stay focused. They are right. It is necessary to stay with something to realize the profits. But...sometimes, you have to face the fact that you may be involved in something that is outdated or ineffective. You just have to keep your eyes and ears open and pay attention to what is working.

As an example, I bought into a program a few years ago that dealt with phone cards. I was to sell these phone cards and folks would carry...

For once, the brief was very clear. London Print Shop wanted to get to the top of Google UK for a single keyword phrase - Print Shop.

Usually I'm battling a determined business owner who wants page one for 77 keyword phrases, none of which is actually searched on in Google. This time around it was different (a pleasure, actually). The client knew what he wanted, and what he wanted actually made sense. This SEO case study explains how I did it.

In lead generation (or advertising or direct marketing), an A/B test is one that tests a single variable to see whether or not it helps boost response.

Internet marketers use software to manage split tests, and the one offered by Google has two benefits...

1. It's free
2. It integrates with Analytics (oh the power, the power!)

Grab yourself a free Google Website Optimiser account here.