By Paul Barrs

Some will call it ‘test and measure’, some will call it ‘product development’, others will call it putting your ideas into action. It doesn’t really matter what you call it, what matters most is that you test ALL your product ideas before you convert them into actual products.

Let me explain…

Image that you have a great idea one day while you’re out walking the dog; it seems like an awesome concept that gets your creative juices flowing...

By Paul Barrs.

Once we get started in business, whether we want them to or not, new product ideas begin to come to us from literally ‘out of the blue’. That’s OK, it’s a part of the way that our inner “creative mind” works and a reflection of our own personal growth as our conscious mind learns more and more about our chosen task and business arena.

However, while there seems to be a plethora or information available online telling us how to develop our products, there’s...